Job Description
Join us to help creatively transform one of the world’s most beloved and iconic brands! We’re looking for a modern creative leader with a strong copywriting background who is ready to take the step of a lifetime as an Associate Creative Director at Our LEGO Agency (OLA). Based in Copenhagen, you will join the dynamic, award-winning Masterbrand team working on some of the biggest global LEGO Brand campaigns and storytelling initiatives.
Through your creative leadership, strategic thinking, and passion for powerful brand storytelling, you’ll help shape innovative, playful and culturally relevant ideas that elevate the LEGO brand globally. This role combines hands-on creative leadership with people management, guiding multidisciplinary teams to deliver best-in-class creative work across integrated platforms and experiences.
If your ambition is to lead world-class global campaigns from concept to execution while fostering a collaborative, energetic and creatively ambitious culture for the world’s number one creative play brand, read on.
Core Responsibilities:
Lead global Masterbrand campaigns across the OESP ecosystem, delivering creative excellence across all touchpoints.
Partner with strategy teams to shape inspiring creative briefs aligned to global business and marketing goals.
Drive integrated global campaigns from concept to execution, leading storytelling, messaging and creative direction through a copy-led lens.
Guide creative work across copy, design and content to ensure culturally relevant, fit-for-platform execution.
Mentor and inspire creative teams through collaborative leadership and clear creative feedback.
Oversee production, agency/vendor partnerships and final asset delivery.
Champion innovative storytelling across social, digital, experiential and emerging platforms.
Build strong relationships with OLA Masterbrand leadership, OLA LT and senior LEGO Group stakeholders to drive alignment and creative ambition.
Stay connected to culture, trends and evolving media behaviours to keep work modern and audience-first.
Do You Have What It Takes?
Strong background in copywriting, concept development and integrated global campaigns.
Strategic storyteller with the ability to create culturally relevant, emotionally engaging brand ideas.
Strong and playful creative leadership, communication and presentation skills.
Experience leading multidisciplinary teams within agency or in-house environments.
Portfolio demonstrating global award-winning creative excellence, storytelling craft and integrated thinking across brand, digital, social and experiential work.
Strong understanding of modern media, audience-first communication and platform-native storytelling.
High level of craft, attention to detail and passion for creativity and culture.
Kind, generous, playful, curious, adventurous, resilient, ambitious.
Play Your Part in Our Team Succeeding
Join Our LEGO Agency in an incredible role where imagination, innovation and storytelling sit at the heart of everything we do. You’ll help shape the future of one of the world’s most iconic brands while working alongside talented, passionate and ambitious creatives from around the globe.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Strong background in copywriting, concept development and integrated global campaigns.
- Experience leading multidisciplinary teams within agency or in-house environments.
- Portfolio demonstrating global award-winning creative excellence, storytelling craft and integrated thinking across brand, digital, social and experiential work.
- Strong understanding of modern media, audience-first communication and platform-native storytelling.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
