Assistant Director, Product Content

Posted 2 Days Ago
Be an Early Applicant
Milwaukee, WI, USA
Hybrid
119K-178K Annually
Senior level
Fintech • Insurance • Financial Services
Start-Up Vibes with The Stability of a Fortune 100 Company.
The Role
Leads product content strategy and creation across Risk, Wealth, and Planning solutions. Oversees thought leadership, commentary, webinars, video content, measurement, reporting, and content renewals. Manages senior content strategists, balances team capacity, and partners with product, sales enablement, and compliance teams to ensure accurate, approved content that improves visibility, sentiment, pipeline, and adoption.
Summary Generated by Built In
About the Job
We are seeking an experienced product content leader to lead content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. This role brings product visibility and sentiment to life through differentiated thought leadership, commentary, webinars and video, while leading a team of senior content strategists aligned to product lines.
What You'll Do
  • Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
  • Oversee product thought leadership, wealth commentary and other product content.
  • Own the product webinar program from topic selection through promotion and follow-up.
  • Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
  • Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
  • Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
  • Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
  • Own measurement and reporting and guide content renewals.

What You'll Bring to the Role
  • Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
  • Demonstrated ability to translate complex products into clear customer value.
  • Experience running webinar and expert-commentary programs.
  • Wealth, risk or insurance subject-matter familiarity preferred.

Skills You Have
Content Management
Ensures content is healthy, accessible, functional and clear to both end-users and internal audience.
Customer Centricity
Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success.
Insurance Products
Leverages knowledge of the general components, characteristics, principles, philosophy and advantages of specific Northwestern Mutual insurance products to inform approach to situations such as innovation, development and improvement.
Learning Agility & Critical Thinking
Pursues learning and obtains knowledge continuously in relevant fields, methods, or technologies in current and future practices; continuously utilizes critical thinking to identify opportunities, execute solutions, and measure impact to constantly improve existing practices and processes based on feedback, lessons learned, and market trends.
Business Influence
Collaborates, communicates and influences direct reports, stakeholders, and other business functions based on understanding of the marketplace, organizational needs, and the client as a people manager.
#LI-Hybrid
Compensation Range:
Pay Range - Start:
$118,960.00
Pay Range - End:
$178,440.00
Geographic Specific Pay Structure:
Structure 110:
Structure 115:
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!
Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
Skills
Customer Centricity (NM), Learning Agility & Critical Thinking (NM), Insurance Products (NM), Business Influence (NM), Content Management (NM)
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.
  • Flexible work schedules
  • Concierge service
  • Comprehensive benefits
  • Employee resource groups

Skills Required

  • Minimum 8 years of experience in product or solutions content or content marketing
  • At least 3 years of experience leading teams
  • Ability to translate complex products into clear customer value
  • Experience running webinar and expert-commentary programs
  • Familiarity with wealth, risk, or insurance subject matter

What the Team is Saying

Chris
Chester

Northwestern Mutual Compensation & Benefits Highlights

  • Retirement Support — Retirement benefits include a pension-style cash balance plan alongside a 401(k), positioning long‑term savings as a standout. Materials also highlight employer contributions and plan features that can be especially valuable for employees who stay multiple years.
  • Parental & Family Support — Parental leave is described as 12 weeks fully paid for all parents, with added support for fertility treatments and up to $10,000 for adoption or surrogacy expenses. This breadth of family‑building assistance elevates the perceived value of the benefits package.
  • Leave & Time Off Breadth — Time off includes a PTO program that starts near 19 days and increases with tenure, plus paid volunteer hours. Such policies signal meaningful flexibility for rest and community engagement.

Northwestern Mutual Insights

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The Company
HQ: Milwaukee, WI
8,400 Employees
Year Founded: 1857

What We Do

You’ll Like It Here At Northwestern Mutual, we believe that our lives and our work matter. And that doing what’s right is good for everyone. We follow through by designing tech that improves the community and cultivating creative ways to make finance accessible anywhere. These guiding principles have allowed our company to grow for more than 160 years. Here, you’ll be with a team who emphasizes integrity and prioritizes security to design experiences that better everyone. You’ll work in cross functional teams to create optimal solutions that are rooted in innovative strategy and thoughtful execution. And you’re provided development tools and opportunities to become a leader all with the support of a collaborative team. You’ll be surrounded in a culture that values innovation and works to always evolve to stay ahead of trends and client needs. We are intentional in seeking out team members who will challenge us. Our employees choose us for the career opportunities, commitment to philanthropy and desire to have a meaningful impact in the lives of our clients. You have career passions and goals. We have ambition and opportunity for you to grow your future in tech. Discover today: https://careers.northwesternmutual.com/

Why Work With Us

We invest in our people. We know careers are about choices, so we provide intentional opportunity. Here you can build creative ways to make finance accessible anywhere and revolutionize traditional processes. As a mutual company, our focus is our people — whether professional development or investments in the community. 

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About our Teams

Northwestern Mutual Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We offer a flexible, hybrid approach for our employees . Teams are in the office a few days a week and work from home the others.

Typical time on-site: Flexible
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HQMilwaukee, WI
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New York, NY
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