2027 Group Benefit Solutions (GBS) SS&M - Marketing Summer Intern - TN

Posted 10 Days Ago
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Chattanooga, TN, USA
Hybrid
21-21 Hourly
Internship
Artificial Intelligence • Cloud • Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Powered by purpose. Driven by people. Built to evolve.
The Role
Supports Group Benefit Solutions marketing initiatives, including integrated campaigns, content and communications, digital marketing, website and social media content, project coordination, campaign performance analysis, and marketing research. Collaborates with marketing and cross-functional teams while developing practical skills in campaign execution, analytics, strategic planning, and content development.
Summary Generated by Built In
Job Requisition ID: 94811
Location Designation: Hybrid - 3 days per week
Group Benefit Solutions deliverscomprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life's legacy of beingthere when we're needed most. Here, you'll design, implement, and support these solutions directly impacting employees' lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.
Shape your future:
With a dynamic internship experience at New York Life. We offer opportunities across a variety of exciting businesses, including Actuarial, AI & Data, Finance, Investments, Technology, Underwriting, and more. Your internship journey is designed to challenge you through hands-on work experience that will equip you with valuable skills you can use anywhere. You will build your network through collaboration and connection with talented interns and experienced employees through team-building activities, mentorship programs, and fun social events. By the end of your internship, you'll be equipped with new skills and a network that will propel you forward in your career journey.
Role Overview
The Strategy, Solutions & Marketing (SS&M) organization serves as the strategic hub of Group Benefit Solutions (GBS), enabling the successful execution of key initiatives across the business. SS&M plays a critical role in advancing GBS's priorities by developing differentiated products, delivering impactful marketing, shaping competitive strategies, equipping employees through targeted learning programs, and ensuring disciplined project execution. As a central connector across the enterprise, SS&M facilitates alignment, drives collaboration, and helps position GBS for long-term success.
The SS&M internship is a 10-week long program located in our Chattanooga office. Our program provides an opportunity for interns to gain exposure to different areas of expertise to aid in their career search, experience New York Life's business values and corporate culture, contribute to project work across the organization, and participate in activities to develop and expand their professional skills.
What You'll Do
As an intern on our Group Benefit Solutions Marketing team, you'll gain hands-on experience supporting a range of marketing initiatives designed to engage our key audiences and advance business priorities. You'll contribute to integrated marketing campaigns, communications, content development, digital experiences, and other strategic projects while learning how marketing programs move from planning through execution and measurement.
Working alongside members of the Marketing team and cross-functional partners, you'll have opportunities to build practical marketing skills, contribute ideas, and see how different channels and tactics come together to create effective marketing experiences.
  • Support integrated marketing campaigns and initiatives from planning through execution
  • Assist with the development of marketing content and communications across a variety of channels and audiences
  • Contribute to digital marketing initiatives, including website and social media content
  • Help coordinate marketing projects, timelines, deliverables, and cross-functional stakeholders
  • Partner with internal Marketing team members and other business partners to support key initiatives
  • Work with the Marketing Analytics team to review campaign and channel performance and identify opportunities for improvement
  • Conduct research and help gather insights to inform marketing strategies, content, and programs
  • Assist with additional marketing projects and initiatives as business needs arise

What You'll Bring
• Strong written and verbal communication skills
• Strong organizational and project management skills, with the ability to coordinate across multiple stakeholders
• Analytical mindset and interest in using data and insights to inform marketing decisions
• Creative thinking and problem-solving abilities
• Collaborative approach and ability to work effectively in a team environment
• Interest in marketing strategy, content development, campaign execution, digital marketing, and communications
• Curiosity and willingness to learn about new audiences, channels, and marketing disciplines
Required Skills
You must be a rising junior or senior pursuing a degree at an accredited college or university.
Preferred Skills
  • Successful candidates will demonstrate a combination of foundational marketing knowledge and professional skills that enable them to contribute while continuing to learn and grow.
    • Currently pursuing a Bachelor's degree in Marketing, Communications, Business, or related field
    • Experience working with Microsoft Office Suite (Word, Excel, PowerPoint)
    • Familiarity with marketing, communications, social media, or content creation
    • Basic understanding of marketing analytics and performance metrics
    • Strong organizational skills with keen attention to detail
    • Ability to work independently and manage time effectively , and adapt to changing priorities

#GBScampus
#LI-CV1
Pay Transparency
Salary range: $21
Overtime eligible: Nonexempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location.In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Diversity Promise
We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
#BI-Hybrid

Skills Required

  • Must be a rising junior pursuing a degree at an accredited college or university
  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Ability to coordinate across multiple stakeholders
  • Analytical mindset and interest in using data and insights to inform marketing decisions
  • Creative thinking and problem-solving abilities
  • Collaborative approach and ability to work effectively in a team environment
  • Interest in marketing strategy, content development, campaign execution, digital marketing, and communications
  • Curiosity and willingness to learn about new audiences, channels, and marketing disciplines
  • Currently pursuing a Bachelor's degree in Marketing, Communications, Business, or a related field
  • Experience working with Microsoft Office Suite, including Word, Excel, and PowerPoint
  • Familiarity with marketing, communications, social media, or content creation
  • Basic understanding of marketing analytics and performance metrics
  • Strong organizational skills with keen attention to detail
  • Ability to work independently, manage time effectively, and adapt to changing priorities

What the Team is Saying

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New York Life Insurance Company Compensation & Benefits Highlights

  • Retirement Support Corporate employees are offered a 401(k) with company match and, for many roles, a defined‑benefit pension, with both the employee contributions and company match vesting 100% from day one. Qualified financial professionals may also have access to a defined‑benefit plan, per plan documents.
  • Parental & Family Support Paid New Parent leave doubled to 8 weeks for all parents as of January 1, 2024, and birthing parents typically receive an additional 6 weeks of paid short‑term disability. The company also highlights fertility and adoption support, backup childcare, tutoring, and elder‑care resources.
  • Healthcare Strength Medical, dental, and vision coverage are paired with HRAs/FSAs, an Employee Assistance Program, wellness programs, and telemedicine. Work/life perks such as gym discounts or on‑site gyms further reinforce the health and wellbeing offering.

New York Life Insurance Company Insights

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The Company
HQ: New York, NY
12,000 Employees
Year Founded: 1845

What We Do

At New York Life, our 180-year legacy of integrity, mutuality, and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S., we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view, investing in people, purpose, and innovation that endures. Guided by a clear enterprise vision to become a technology-, data-, and AI-powered company, we’re modernizing our platforms, rearchitecting experiences, and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today, technology is amplifying that mission—enabling us to serve clients, advisors, and communities in more personalized, proactive ways. With a diversified business portfolio spanning insurance, investments, retirement, group benefits, and direct-to-consumer offerings, New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture, inclusive teams, and a shared belief that when our people thrive, so does our company. Here, tradition fuels momentum—and your ideas, energy, and growth power what’s next.

Why Work With Us

New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity, humanity, and shared success—values that show up in how we work, lead, and grow. If you want a place where innovation has purpose—build what's next with us.

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Employees engage in a combination of remote and on-site work.

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