Smartly
Smartly Mission, Purpose & Impact
Frequently Asked Questions
Smartly’s mission shows up most clearly in how it applies AI across the full advertising workflow to make campaign execution faster, more effective and more creative for brands. Its platform connects media, creative and intelligence so marketers can move from idea to ad with fewer manual steps, using capabilities like predictive budget allocation, creative optimization and tools that turn a single asset or URL into channel-ready ads at scale. Smartly AI Studio brought that mission to life by helping customers transform static assets into videos, generate new creative variations and build ads more efficiently, with case studies showing major productivity gains and stronger campaign performance.
That mission also comes through in how Smartly builds long-term customer value and develops the people behind the product. The company validated measurable outcomes for advertisers including stronger return on ad spend, lower cost per acquisition and faster workflows, reinforcing its goal of improving the advertising experience for brands and consumers. Internally, Smartly gives employees hands-on opportunities to deepen AI expertise, collaborate across data science, engineering and product, and grow through clear development paths and internal mobility. That combination of customer impact, product innovation and employee growth shows a company putting its mission into practice every day.
Smartly makes a difference by helping brands create more relevant, personalized advertising at scale and by using AI to simplify the creative and media work that used to be far more manual and time-intensive. Its unified platform supports end-to-end advertising workflows across the open and closed web, and its work with more than 700 brands and advertisers reflects a broad impact on how companies connect with consumers. The company’s mission is to transform the advertising experience for both brands and their audiences, and its AI capabilities are designed to improve performance, speed up launch cycles and make marketing more effective.
Smartly’s impact also shows up in how it invests in people and community. The company builds a globally connected, inclusive workplace with employee resource groups, leadership dialogue and programs that support growth, learning and internal mobility. Its culture emphasizes helping employees stretch into new opportunities, and its benefits and programs signal a real commitment to wellbeing, flexibility and giving back through volunteer opportunities and nonprofit partnerships. Together, that combination of product innovation and people investment gives Smartly influence beyond its platform alone.
Smartly demonstrates commitment to its values by turning them into repeatable systems for how people grow, work together and contribute. The company uses clear role expectations and concrete evidence for promotions, invests in leadership coaching and skill-building, and creates stretch opportunities backed by trust, direct feedback and sponsorship. It also operates as a high-mobility organization with a goal of filling a meaningful share of open roles with internal talent, which reinforces a culture where growth is expected, visible and supported.
Its values also show up in how Smartly builds an inclusive, collaborative workplace. Flexible hybrid work, global mobility opportunities and regular in-person connection points support both autonomy and teamwork. Employee resource groups, leadership ask-me-anything sessions, engagement surveys and ongoing reviews of processes and policies create space for employees to be heard and help shape change. A female CEO and a leadership team predominantly composed of women further reflect a visible commitment to representation, fairness and continuous learning across the company.
Smartly Employee Perspectives
NEW YORK & MEXICO CITY — March 10, 2026 — Smartly, the leading AI-powered advertising technology platform, today announced the expansion of its global product and engineering organization with the launch of a new Product, Engineering and Commercial Hub in Mexico City. The move supports continued growth across North America and Latin America.
The Mexico City hub strengthens Smartly’s ability to serve enterprise customers across the region, while accelerating innovation across Creative Ad Tech, CTV and AI campaign orchestration. The investment reflects Smartly’s commitment to driving seamless, measurable performance outcomes for brands and partners as advertising becomes increasingly AI-powered and complex.
“Smartly is growing alongside our customers, and we are investing to match that momentum. We know our ambition across Creative, CTV and AI requires intentional investment in how and where we build,” says Laura Desmond, CEO of Smartly. “We are expanding our product presence with a new Mexico City hub to strengthen our global execution, expand access to world-class talent, and position us to lead in AI-driven marketing innovation and next-generation advertising technologies.”
WHAT: As Smartly scales globally, the company is increasing investment in product and engineering to support its expanding customer base and advance core platform capabilities. The new Mexico City hub strengthens collaboration across global teams, enabling faster development cycles and accelerated delivery of AI-driven solutions. The expansion underscores Smartly’s commitment to supporting advertisers and partners globally with localized expertise, strategic guidance, scalable innovation, and AI-driven solutions.
As part of this launch, Smartly is actively hiring in Mexico City for engineering, AI and commercial roles.
WHEN: Operations begin immediately.
WHERE: Mexico City. Smartly operates across 25 countries, supported by a strategic network of 17 regional offices, including New York, London, Singapore, and its global headquarters in Helsinki.
WHO: Smartly is a leading AI-powered advertising technology platform. The platform unifies creative and media to produce intelligent creative. The company supports 800+ brands and manages more than $7 billion in ad spend globally with strategic partnerships across leading platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok. Smartly was named one of the Best Places to Work in 2026 by Built In.
LinkedIn’s professional audience insights combined with Smartly’s AI-powered creative and performance intelligence give marketers the speed and intelligence to deliver more relevant creative across every stage of the B2B buying journey.
NEW YORK – Sept. 22, 2026 – Smartly, the AI-powered advertising technology company transforming ad experiences for brands and their consumers, today announced a new integration bringing LinkedIn Ads into its unified advertising platform, expanding the channels marketers can manage with Smartly. The integration will help marketers personalize creative for professional audiences, accelerate video production and use audience and performance intelligence to continuously improve advertising outcomes.
“Our collaboration with LinkedIn extends Smartly’s creative and intelligence capabilities to one of the most important environments for B2B marketers,” said Laura Desmond, CEO, Smartly. “When you’re engaging a complex buying group, one message or one piece of creative isn’t enough. Smartly makes it possible to turn audience intelligence into relevant creative at scale, learn from performance, and continuously make the next ad better. Smartly’s integration with LinkedIn brings that advantage to B2B marketers.”
The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys. Purchase decisions often involve multiple stakeholders with different priorities, raising the need for creative that speaks to distinct audiences, buying stages and markets. By combining LinkedIn’s professional audience with Smartly’s creative automation and intelligence, marketers can turn a deeper understanding of who they are reaching into more relevant advertising and continuously improve what performs.
For B2B marketers, this brings Smartly’s AI-powered creative and campaign intelligence capabilities to LinkedIn, helping teams:
- Make B2B creative more intelligent: Combine audience insights from LinkedIn’s professional network with Smartly’s creative intelligence to create and deliver more relevant creative across the buying journey.
- Scale video for LinkedIn: Use AI-powered automation to produce, version and iterate video at scale, turning existing creative into more relevant video assets for LinkedIn faster.
- Turn performance signals into action: Bring campaign and creative insights into a continuous intelligence loop that uses AI to surface what’s working, identify opportunities to optimize and inform smarter creative and campaign decisions on LinkedIn.
