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AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead branding, visual identity, premium product design, and integrated marketing campaigns for memberships and new initiatives. Develop identity systems, launch assets, creative guidelines, templates, and digital and print materials from concept through optimization. Collaborate with marketing, editorial, product, commerce, and growth teams; present concepts, guide stakeholders, maintain creative standards, and manage multiple concurrent projects.
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Leads strategy and business management for designated Better Homes & Gardens Walmart categories. Evaluates sales, inventory, distribution, digital performance, assortment, consumer insights, and marketplace trends to drive growth. Builds relationships with Walmart merchants and external product partners, guides product and assortment decisions, identifies innovation opportunities, and coordinates cross-functional teams across research, marketing, creative, editorial, and digital functions. The role also leads business reviews, strategic planning, and category priorities.
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Own and scale the direct-to-consumer e-commerce channel, including acquisition, conversion, CRM, lifecycle marketing, promotions, merchandising, retention, analytics, and profitability. Manage agencies, vendors, and technology partners while collaborating across brand, operations, finance, sales, and editorial teams. Develop performance reporting, testing roadmaps, inventory and fulfillment partnerships, and marketplace expansion strategies.
