Teams at People Inc.

Leads brand positioning and go-to-market narratives for CPG brands. Develops advertiser-facing materials and packages editorial opportunities using audience and marketplace insights. Partners with editorial, sales, strategy, design, and research teams to enable revenue-generating programs. Manages timelines, deliverables, storytelling quality, and process improvements across brand marketing workstreams.

Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.

Leads a multi-year strategic partnership across Food & Wine events, managing year-round strategy, partner relationships, premium hospitality experiences, brand activations, budgets, timelines, and deliverables. Coordinates editorial, culinary, marketing, sales, operations, and agency teams to execute integrated programs. Identifies sponsorship opportunities, supports sales proposals, monitors hospitality and restaurant industry trends, and contributes to broader events strategy. Requires senior-level client management, commercial acumen, strong organization, and flexibility for travel, evenings, and weekends.