Teams at People Inc.

Plan, write, and optimize newsletter and push-notification content to drive traffic and revenue. Use analytics and reporting tools to inform content strategy, coordinate with editorial, production, and analytics teams, and develop marketing copy and deployment processes to meet audience engagement goals.

Lead Hot Lucks editorial vision and year-round content ecosystem across digital, video, audio, social, newsletters, live events, and branded content. Build audience growth, launch YouTube and audio initiatives, develop sponsorship-driven editorial programs, manage and mentor editorial staff and contributors, and use performance data to optimize content and drive engagement, ticket sales, and revenue.

Lead social strategy and produce short-form video content for Hot Luck. Create, direct, edit, and appear on-camera for festival coverage, interviews, creator collaborations, and recurring social franchises. Grow audience across YouTube, TikTok, Instagram, and live-stream platforms while collaborating with Events and Editorial teams.