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eCommerce
Build demand forecasts, inventory and purchasing plans, seasonal strategies, and runout projections. Manage purchase orders, supplier and inventory data, tariff planning, product costing, invoices, and margin analysis. Develop Looker dashboards and KPI reporting, support cash planning, and identify process improvement and automation opportunities while collaborating cross-functionally with merchandising, sourcing, logistics, operations, and finance.
eCommerce
Own the strategy, execution, and performance of email and SMS lifecycle marketing programs. Develop segmentation, personalization, automated customer journeys, testing, win-back campaigns, and lifecycle calendars to increase retention, repeat purchases, and customer lifetime value. Partner with Analytics, Creative, Brand, Acquisition, and Customer Experience teams to translate customer insights into relevant campaigns and measurable improvements.
eCommerce
Develops brand and product copy across CRM, social, websites, paid media, content, product launches, and editorial channels. Protects and evolves brand voice, collaborates cross-functionally on campaigns, uses customer data and A/B testing to optimize copy, and supports merchandising and go-to-market initiatives. The role also involves mentoring or managing external copywriters, editing content, researching industry trends, and contributing strategically to the creative team.
