You’ll own our email and SMS programs, including campaign strategy, automated journeys, segmentation, personalization, testing and win-back. You’ll partner closely with Customer Experience, Analytics, Creative and Brand to bring the voice of the customer into our marketing and deepen the relationship beyond promotional messaging.
At the heart of this role is a simple question: Are we giving the customer a clear reason to care and engage?
That means understanding the person on the other side of the message: what they’ve created with us, what might matter to them now, and how Artifact Uprising can show up in a way that feels relevant, thoughtful and worth their attention.
Job Responsibilities
Own the strategy and performance of lifecycle marketing primarily across email and SMS, driving repeat purchase and lifetime value across a customer’s lifecycle
Develop segmentation and personalization strategies based on customer behavior, purchase history, engagement and lifecycle stage.
Build and optimize automated journeys across key moments, including welcome, post-purchase, cross-sell, repeat purchase, lapsed and win-back.
Own the lifecycle calendar, balancing promotional, product, brand and customer-focused messaging with the long-term health of the customer relationship.
Partner with Customer Experience to turn customer insights into meaningful activations, including customer stories, surprise-and-delight, giveaways and feedback-driven campaigns.
Work with Analytics to understand customer behavior, measure impact and build a testing roadmap that continually improves performance.
Collaborate with Acquisition teams to ensure seamless communication experience across touchpoints
Partner with Creative and Brand to bring lifecycle strategies to life in compelling, on-brand experiences, always advocating for when, why and how we engage the customer.
Define and track key performance metrics for lifecycle campaigns, leading experimentation and continuous improvement efforts based on measurable results
Qualifications
5-7+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally within a DTC or ecommerce brand.
Deep execution and strategy expertise in email and SMS, including segmentation, automation, personalization, testing and deliverability.
Experience building lifecycle programs that drive repeat purchase, retention, reactivation and customer lifetime value.
Strong analytical skills and the ability to turn customer and performance data into actionable strategies.
Exceptional customer instincts. You think about how a message will land, what value it provides and whether we’re giving customers a meaningful reason to engage.
Comfortable moving between strategy and execution, from identifying an opportunity to making it happen.
A strong cross-functional partner who can work effectively across Acquisition, Creative, Brand, Analytics and Customer Experience.
PreferredExperience with Klaviyo strongly preferred.
Technical expertise working with custom or native events strongly preferred to customize flows and deep segmentation.
Prior experience managing or mentoring a direct report.
Experience in physical product ecommerce.
Experience using BI tools like Looker.
Skills Required
- 5-7+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally within a DTC or ecommerce brand
- Deep strategy and execution expertise in email and SMS, including segmentation, automation, personalization, testing, and deliverability
- Experience building lifecycle programs that drive repeat purchase, retention, reactivation, and customer lifetime value
- Strong analytical skills and ability to turn customer and performance data into actionable strategies
- Exceptional customer instincts and ability to create valuable, relevant customer messaging
- Ability to move between marketing strategy and execution
- Strong cross-functional collaboration skills across Acquisition, Creative, Brand, Analytics, and Customer Experience
- Experience with Klaviyo
- Technical expertise with custom or native events for customized flows and deep segmentation
- Experience managing or mentoring a direct report
- Experience in physical product ecommerce
- Experience using BI tools such as Looker
What the Team is Saying
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Artifact Uprising Compensation & Benefits Highlights
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Healthcare Strength — Health, dental, and vision coverage for employees and families is emphasized, with indications of very high employer-paid portions and added mental-health, life, and disability options. This breadth and employer contribution make core medical coverage a standout part of the package.
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Leave & Time Off Breadth — Flexible/unlimited PTO is paired with paid holidays, sick time, parental leave, bereavement, and paid volunteer hours. Norms around real breaks and hybrid flexibility further support work-life balance.
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Retirement Support — A 401(k) program features a dollar-for-dollar company match up to a stated cap after an initial eligibility period. This, combined with other financial protections, strengthens the long-term value of total rewards.
Artifact Uprising Insights
What We Do
Artifact Uprising® is a Colorado-based company that creates premium quality customizable photo goods for your digital photos. Driven by the belief that everyone has a story to tell, the company is known for elevated design and thoughtfully sourced materials.
Why Work With Us
We are a small company with big ideas - and we recognize it will take every last one of us to reinvent the way brands approach business. We believe a good workplace empowers its team to rise to new challenges, expand their skill sets and think outside of the box. We look for driven people who strive to take the company to the next level.
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Artifact Uprising Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Employees are able to choose when to work from home and when to work in-person at our Denver office.
