AirDNA Leadership & Management

What’s a hallmark of good management here — and how is it reinforced weekly?

“People should always know where they stand, what matters most and what good looks like.” For me, good management is a combination of transparency and accountability. I try to be very open with my team about what’s going well, what isn’t and where we need to change course. That gets reinforced every week through one-on-ones, team meetings and forecast calls. We look at the numbers together, but the conversation isn’t just “are you hitting target,” it’s what’s working, what’s getting in the way and what we can actually do differently this week.

What keeps priorities obvious — and what signal shows it’s working?

Our weekly forecast is probably the clearest one. It gives everyone a shared view of where we are against target, what’s likely to close, where the gaps are and what needs attention that week. The signal that it’s working is when the team can tell me the same story I’m seeing in the numbers - they know where they stand, which deals or activities matter most and what they need to do next. When people come into a forecast already identifying the risk and proposing what they’re going to do about it, rather than waiting for me to tell them, that’s a really good sign.

What part of the strategy excites people — and what metric shows progress toward execution?

I think what excites people most is having more ownership over their own success. Outbound is a big part of that — rather than relying purely on what comes into their pipeline, the team has the autonomy to go after the right opportunities and see a much clearer connection between what they put in and what they get out. We track that through the full funnel, from pipeline generated through to closed/won. That gives us a really clear view of what’s actually working — which segments, messaging and activities are converting — so we’re not just doing outbound for the sake of being busy. When we see something working, we can double down on it; when it isn’t, we change it.