Top Jersey City, NJ Beauty Startups (37)
Effective, Clean + Accessible Skincare for the next generation. Find us INN Store + Online SEPHORA and CREDO Follow us @INNBEAUTYPROJECT
Winky Lux was founded in 2015 with a JOYFUL mission to bring beauty lovers together with happier healthier products that delight every sense. We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. Our goal is to redesign...
HelloAva, the brains behind your beauty. Skincare can be simple and effective with our machine-learning & data driven platform that truly puts the best skin care tips in your pocket. Get your own 100% customized skin care tips and say hello to great looking skin and goodbye to confusing beauty products! Spend more time looking good and less time wondering...
Ever/Body is a haven for high-performance beauty services founded around the mission to demystify cosmetic dermatology and make it more accessible. We offer a curated collection of clinically-tested face and body treatments, delivered by trusted medical professionals and designed to deliver natural-looking (not obvious) results. All in under 60 minutes. Through an elevated, seamless and personalized experience, we help our...
Mented Cosmetics is a venture-backed, premium beauty brand transforming the industry with products and marketing that celebrate the beauty of diversity. Mented was started in a 1-bedroom Harlem apartment; we’ve got humble beginnings and a global vision, and we need teammates with the humility and big dreams to match. At Mented we bring our whole selves to work, because changing...
Heyday is a people-first skincare company, bringing together human touch, expertise, and data to personalize and empower people to take care of their skin. We opened our first retail location in 2015 – taking the facial and indulgence out of the spa, elevating the estheticians as the experts they are, and removing the overwhelm out of building an at-home skincare routine....
We started Hero Cosmetics with one goal — to create solutions-oriented products that can be a "hero" product when your skin is in a pinch. Our approach is simple — be mindful of the ingredients we use and avoid ingredients like parabens, alcohol and sulfates, be gentle on the skin (harsh ingredients are so 90's), and ensure quality with everything...
Supergreat is a video-first community of beauty enthusiasts who’ve created hundreds of thousands of videos on over 40,000 products they love. They share looks, encouragement, knowledge and also get together during our daily livestream shopping events. Supergreat promotes authentic user generated content from beauty enthusiasts who are excited to share their own routines and favorite products for people they relate...
OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether...
At Peachy, we see wrinkles through the lens of prevention. We focus on what works, delivering care grounded in science and tailored through a preventative blend of botox, prescription retinoids, and daily-use sunscreen – for every face and skin type. Currently based in New York, our studios feature an entire service range centered on diminishing and preventing fine lines. As...
It’s MORE than ok to want to look hot. MAЁLYS is breaking the mold of the body care industry by using a unique combination of data, marketing, technology, and product innovation to create targeted solutions for specific skin concerns. Our power-packed, clinically tested formulas deliver real results, allowing women to shape, tone, and tighten their way to the body they...
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone. We are creating a new standard in luxury that...
ZitSticka is a tech-meets-skincare brand with an innovative suite of products that addresses zits at each of their unique stages. Their first product, KILLA, harnesses microdart technology to deposit dermatologist-backed ingredients directly into the heart of a zit
OUR MISSION Our mission is to help each man look good, feel good, and be his best self Cleverman strives to empower each man to discover his unique look, supporting him with the highest-quality products and tools he needs to do so. We believe every man should feel good about looking good, and you look your best when you look like yourself. Look...
At Kinetic, the brands we build are anything but boring. We’re a full-stack beauty incubator powered by unconventional thinkers skilled at building unconventional brands for unconventional people. We own a disruptive portfolio of digital brands, each with its own distinct identity, innovative catalog of products, + passionate following. Through our full-stack infrastructure—including, in-house R+D, supply chain management, creative, marketing, +...
Mexican Botanicals for Bath & Body. We take our inspiration from the nopal for its resilience, versatility, and cultural symbolism. We changing the cultural perception of the value of Latino goods while inspiring our community to stand in our worth. Our signature cactus soaps, exfoliants, and moisturizers can be found at over 400 retailers nationwide including Nordstrom, Credo, and Free People.
(MALIN+GOETZ) is a fast-growing, 18-year-old, Founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 13 flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through www.malinandgoetz.com Additionally the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford and Sephora; and...
Arianee is a web3 consumer engagement platform. We help global brands acquire new customers and delight them using digital collectibles (NFTs). L’Oreal, Richemont and 50 others trust our web3 solutions to tokenize distribute and leverage their assets.
Ethique is a purpose driven, beauty innovator with a mission to regenerate our planet. We believe business is the catalyst for social and environmental change to benefit people and the planet. Join our revolution and #giveupthebottle. 1 Ethique bar is sold worldwide every 9 seconds. Over 18 million plastic bottles saved so far from being made or disposed of in landfills...
DREAMDRY is the premier destination for the ultimate blowout and more! At DREAMDRY, we believe you should Make Every Day Glamorous, and it all starts with your hair. We’ve put together a team of leading stylists and trendsetters to give our clients the blowout or braid they’ve always dreamed of. We bring an unprecedented level of personalization, luxury, efficiency and...


































