Artificial intelligence is reshaping the real estate industry by transforming how properties are analyzed, marketed, bought and managed through smarter, data-driven technologies. From predictive analytics and automated valuations to personalized customer experiences, AI is changing long-standing industry practices.
As demand for efficiency and insight grows, companies across the real estate ecosystem are stepping up to develop and deliver innovative AI solutions that are redefining how the industry operates and competes.
AI in Real Estate Companies
- Zillow
- Redfin
- Realtor.com
- Trulia
- Cherre
- EliseAI
To help you understand the landscape of this burgeoning industry, we’ve rounded up several AI in real estate examples where companies use the technology to shake things up
AI in Real Estate: Companies to Know
At Zillow, AI factors digital photos into free property value estimates, or “Zestimates.” The technology relies specifically on a neural network, trained on millions of photos and home values to “read” photos in new listings for relevant information. According to Zillow, the resulting estimates — also informed by metrics like square footage — predict property value with a national median error rate of 2.4 percent.
Realtor.com is a real estate tech app that runs sales, rentals, purchases, pre-approvals and other standard real estate processes through a digital app. The company uses AI to comb listings and generate leads, which it sells to partner agents. Those agents then work directly with homeowners. The app also sells advertising space to real estate agents.
On Trulia’s online real estate marketplace, AI customizes the user experience. The platform “learns” user’s tastes and favored search terms, grasping them in more granular detail the more the user browses the site. This informs the site’s recommendations, based on pages that were often visited by past users with similar taste profiles.
At Redfin, AI essentially augments human agents, handling some labor-intensive elements of their role. Redfin has automated the property recommendation process, for instance with an AI matchmaking tool. Data suggests it knows users’ tastes better than they do; they click on the matchmaker's suggestions more often than on properties that fit their own search criteria.
Opendoor is a real estate firm that works with both buyers and sellers during property transactions. The company provides customers with offers for their homes based on data powered by both human expertise and artificial intelligence. The most recent information available about home prices, time-to-sell and macroeconomic trends informs the company’s pricing model.
Luxury Presence provides real estate professionals with AI marketing specialists for SEO, blogs, ads and lead nurturing. Its artificial intelligence gets to know clients’ brands by analyzing their websites, public materials and onboarding. For example, the AI SEO Specialist automatically updates headers, meta descriptions and page titles each week using real-time insights to keep users’ sites aligned with what buyers are searching for, along with what AI engines and Google prioritize.
Entera brings its customers a residential real estate investing platform that uses AI to enable automations and intelligent analytics for finding, buying and operating single-family homes. The company services more than two dozen U.S. markets, with its platform seeing upwards of 1,000 transactions each month.
Digital title and settlement company Endpoint uses automated workflows with machine learning to streamline the complex processes of closing on a home. The platform provides a single place to sign documents, transfer funds and ask questions. Dedicated to integrating people, process and technology, the company serves real estate professionals as well as proptech companies and investors working to scale their closing operations.
CityBldr employs AI to discover the undervalued properties and multi-property parcels that developers love. Informed by professional expertise from engineers, architects, appraisers and other real estate professionals, Citybldr has carved out a niche in the multi-billion-dollar property research and analytics industry.
EliseAI’s platform is equipped with an AI assistant that property managers use to engage both prospective renters and current residents. It can interact with people via email, text, web-based chat and even phone calls to handle tasks like answering questions, scheduling tours and coordinating maintenance.
TestFit integrates parcel data and topography to make site plans and solutions based on interior and exterior requirements. The company’s real-time AI rapidly creates multiple comparable schemes of 2D and 3D plans to optimize costs and increase efficiency using features for developers, architects and contractors to simulate design solutions. Its AI aims to eliminate human error on building-site math and counting parcel units on blueprints.
Cotality’s platform (formerly CoreLogic) uses artificial intelligence to help real estate agents match prospective buyers with the right homes. Its mortgage origination solutions also employ AI to automate the process of alerting users about missing documents and identifying potential sources of new income.
Lessen is a proptech company that offers solutions to streamline maintenance, renovations and capital management projects for both residential and commercial real estate portfolios. Its AI-powered tool is a conversational interface designed to streamline property maintenance by making it easy for property managers to initiate work orders.
Findigs offers an all-in-one rental platform that helps property managers grow communities safely and simplify the path for renters. Its AI service, Decision Assist, allows property managers to approve renters fast with its full-service screening to ensure approval requirements, review applications and provide approve/deny guidance. The company aims to allow property managers and landlords more time to support their renters in person.
Cherre offers a real estate data management platform that aims to simplify the process of connecting, cleaning and standardizing complex data using its Universal Data Model. This data foundation helps asset and investment managers optimize portfolio performance and maximize yield. For the real estate industry, Cherre accelerates current and future real estate AI initiatives by ensuring real estate data is fit for use, and features specialized AI agents to enhance analysis and workflows.
Homebot uses AI as part of its client engagement platform. The artificial intelligence integration helps loan officers and real estate agents identify homeowners and buyers who are likely to make a transaction soon, allowing officers and agents to stay in touch with customers and help them make more informed decisions about major financial transactions.
Crexi offers advanced, integrative technology and data analytics for the commercial real estate industry. Millions of monthly users closed $540 billion in deals and marketed over $5 trillion in property value through the platform, and the company’s AI-powered CRE solutions help agents generate detailed and aesthetically pleasing property listing descriptions.
Built on scalable cloud infrastructure, Quantarium’s AVM features deep learning algorithms that have processed data on more than 153 million property parcels in the United States. Mortgage lenders, construction companies and other real estate professionals rely on its valuations of commercial and residential properties.
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Frequently Asked Questions
How is artificial intelligence (AI) being used in real estate?
There are lots of tools and systems that use AI, machine learning and data analysis to perform real estate tasks like property valuation, lead generation, risk analytics, customer experience automation and more.
What kinds of companies are using AI in real estate?
Many real estate tech firms are using AI for industry tasks, including online marketplaces like Zillow and Trulia, property management tools like EliseAI, and platforms that enhance real estate recommendations and customer experience.
Can AI help real estate agents and brokers?
Yes, AI can help real estate agents and brokers by streamlining lead generation, personalizing recommendations and automating routine tasks so professionals can focus on higher-value or complex work.
