Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota

Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.

Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.

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103 Articles
brand lift balloons
A crash course in what brand lift is and how to measure it.
grid of digital code
Check out these examples of how companies use big data to predict the next big step.
hand holding up holographic chart of growing numbers
AARRR is more than pirate jargon, and can actually help grow your business.
Edtech companies, yellow apple on brown table next to tablet.
These companies are shaping the industry, tackling questions of pedagogy and business one day at a time.
trojan horse with a price tag that says free
What the freemium business model is, how it works and why it matters.
digital art of a 3D printer printing out a sphere
3D printing is an art — and these companies perfect it.
real estate technology header
The future of real estate is rooted in personalization and precision.
Big data platform leveraging cloud and AI tech to manage data.
These big data platforms can store and analyze huge volumes of information ranging from transaction data to geotags.
high-performance computing applications
High-performance computing helps us treat cancer, streamline soda cans and more.
content marketing companies header
These companies are showing how to create meaningful customer interactions through content marketing.
header bekah martinez influencer marketing
Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.
round object being 3D printed by a machine
3D printing can be used to build low-cost houses — but it’s not right for every manufacturing scenario.