Mae Rice
Staff Reporter at Built In
Expertise: Technology reporting
Education: University of Chicago; University of Minnesota

Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a writer for the media startup Workweek.

Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.

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104 Articles
brand lift balloons
May 02, 2023
A crash course in what brand lift is and how to measure it.
grid of digital code
May 02, 2023
Check out these examples of how companies use big data to predict the next big step.
hand holding up holographic chart of growing numbers
Apr 18, 2023
AARRR is more than pirate jargon, and can actually help grow your business.
Edtech companies, yellow apple on brown table next to tablet.
Apr 18, 2023
These companies are shaping the industry, tackling questions of pedagogy and business one day at a time.
trojan horse with a price tag that says free
Mar 21, 2023
What the freemium business model is, how it works and why it matters.
3d printing companies
Feb 07, 2023
3D printing is an art — and these companies perfect it.
real estate technology header
Nov 15, 2022
The future of real estate is rooted in personalization and precision.
Big data platform leveraging cloud and AI tech to manage data.
Oct 04, 2022
These big data platforms can store and analyze huge volumes of information ranging from transaction data to geotags.
high-performance computing applications
Aug 23, 2022
High-performance computing helps us treat cancer, streamline soda cans and more.
content marketing companies header
Aug 23, 2022
These companies are showing how to create meaningful customer interactions through content marketing.
header bekah martinez influencer marketing
Jul 12, 2022
Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.
3d printing
Jul 06, 2022
3D printing can be used to build low-cost houses — but it’s not right for every manufacturing scenario.