Mae Rice, M.A.

Staff Reporter at Built In

Expertise: Technology journalism

Education: University of Chicago; University of Minnesota

Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.

Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.

151 Articles

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Mae Rice Mae Rice
Updated on April 08, 2024

What Is Brand Lift? A Guide.

A crash course in what brand lift is and how to measure it.

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Mae Rice Mae Rice
Updated on April 29, 2026

36 Big Data Examples and Applications

Big data has become an essential tool in many industries, ranging from marketing to healthcare. Here are some real-life examples of big data impacting everyday life.

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Mae Rice Mae Rice
Updated on April 01, 2024

What Is the AARRR Framework?

AARRR is more than pirate jargon, and can actually help grow your business.

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Mae Rice Mae Rice
Updated on September 21, 2026

26 Edtech Companies to Know

These companies are shaping the industry, tackling questions of pedagogy and business one day at a time.

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Mae Rice Mae Rice
Updated on April 01, 2024

Freemium, Explained

What the freemium business model is, how it works and why it matters.

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Mae Rice Mae Rice
Updated on November 06, 2025

25 3D Printing Companies to Know

3D printing is an art — and these companies perfect it.

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Mae Rice Mae Rice
Updated on October 15, 2026

Real Estate Technology: Overview, Trends and 27 Companies to Know

The future of real estate is rooted in personalization and precision.

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Mae Rice Mae Rice
Updated on April 03, 2026

What Is a Data Platform? 31 Examples of Big Data Platforms to Know.

These big data platforms can store and analyze huge volumes of information ranging from transaction data to geotags.

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Mae Rice Mae Rice
Updated on March 19, 2025

18 High-Performance Computing Applications and Examples

High-performance computing helps us treat cancer, streamline soda cans and more.

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Mae Rice Mae Rice
Updated on May 14, 2026

Top 27 Content Marketing Companies and Agencies to Know

These companies are showing how to create meaningful customer interactions through content marketing.

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Mae Rice Mae Rice
Updated on April 23, 2024

Is an Authentic Influencer an Oxymoron? Bekah Martinez Doesn’t Think So.

Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.

Mae Rice Mae Rice
Updated on November 01, 2023

Pros and Cons of 3D Printing

3D printing can be used to build low-cost houses — but it’s not right for every manufacturing scenario.

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