5 Ways Good UI/UX Design Boosts Your Small Business

Investing in your site’s UI/UX isn’t just about aesthetics. It’s about laying the groundwork for sustainable growth for your business.

Written by Ari Krzyzek
Published on Jun. 03, 2024
5 Ways Good UI/UX Design Boosts Your Small Business
Image: Shutterstock / Built In
Brand Studio Logo

Your business reflects who you are. If you don’t grow, your potential will remain untapped. So, if you’re a small business owner seeking a game changer, consider the transformative power of UI/UX design. An expertly crafted, user-oriented UI/UX design has the potential to bring about the groundbreaking transformation that you’ve been craving. Understanding and investing in UI/UX design enables small businesses to capture and retain customers, enhance brand identity, and propel business growth.

Simply put, UI/UX design has the power to take your business to new heights. Ready to discover how? Keep reading.

5 Ways UI/UX Design Improve Small Business Performance

  1. Increased brand legitimacy.
  2. Improved brand reputation.
  3. Reduced support queries.
  4. Better SEO performance.
  5. Solve cart abandonment issues.

More From Ari KrzyzekDebunking 5 Myths in UI/UX Design for Mobile Apps

 

1. Increased Brand Legitimacy

A good UI/UX design not only enhances the functionality and usability of your website or app but also contributes significantly to your brand’s legitimacy and credibility in the eyes of your audience. Here’s how.

Professionalism

A well-designed interface communicates professionalism and attention to detail. For example, the Phyll website uses vibrant colors and clear messaging to reflect its brand look/feel and values. A prominent call-to-action button encourages users to explore the product line, creating a cohesive and engaging experience.

Consistency

Despite its vast content library, Spotify maintains a cohesive look throughout its platform, offering a uniform experience across mobile, desktop or tablet devices. Users associate a cohesive and unified interface with a brand that is organized, reliable and committed to delivering a consistent experience. 

User Trust

When users can easily navigate your website or app, find the information they need, and complete tasks efficiently, they feel confident in their interactions with your brand.

Competitive Advantage

A superior user experience becomes a distinguishing factor that attracts and retains customers, giving your brand a competitive edge in the market.

Elevate UX Through Neurodesign

A method based on human psychology and behavior, neurodesign can transform user experience by designing intuitive and visually beautiful interfaces that connect with consumers subconsciously. This approach uses color psychology, interactive components, and visual hierarchy to enhance user interactions and boost business performance.

 

2. Improved Brand Reputation

Let’s consider the example of popular delivery apps like DoorDash, UberEats or Instacart. Many of us, whether we’re busy professionals or entrepreneurs, find tremendous convenience in using these platforms. Their clean interfaces and smooth functionality streamline the browsing and ordering process, transforming grocery shopping into a seamless and stress-free experience. Users who juggle multiple responsibilities and value their time highly particular appreciate this efficiency.  

Delighted with the seamless user experience, these professionals are often compelled to share their positive experiences with their busy colleagues, leading to a natural increase in app adoption and growth of the user base.  

Providing a frictionless user experience leads to invaluable word-of-mouth promotion. When users have a positive interaction with your website or app, they’re much more likely to share their experiences with friends, family, and colleagues. This free endorsement not only helps save on marketing costs but also fosters a genuine connection with your audience, as users enthusiastically recommend your brand, vouching for its values and promises.

Such organic promotion is incredibly effective at converting leads into customers. Potential customers often trust personal recommendations more than traditional advertising. By focusing on excellent UI/UX design to ensure a stellar user experience, you essentially equip your business with a powerful marketing tool that fosters organic growth and drives sales.

 

3. Reduced Support Queries

Research reveals that a staggering 60 percent of consumers have switched brands due to negative contact center experiences. This underscores the critical importance of providing a seamless user experience. When products or services are intuitive and easy to use, customers encounter fewer obstacles, resulting in fewer support queries. This not only saves time and resources but also enhances customer satisfaction and loyalty, ultimately benefiting your business’s bottom line.

 

4. Better SEO Performance

An excellent UI/UX design enhances your website’s usability, making it easier for search engine crawlers to navigate and index your content. This, in turn, improves your websites visibility in search engine results pages (SERPs), ultimately driving more organic traffic to your site. Moreover, a user-friendly design encourages visitors to spend more time on your site, reducing bounce rates and signaling to search engines that your content is relevant and valuable to users.

Remember that a small but responsive website with excellently written content and search engine optimization can still make a big difference. A good, search-friendly website is an investment in the long-term success of your business, even though the initial outlay may be high.

 

5. Solve Cart Abandonment Issues

.As we move through 2024, understanding why online shoppers abandon their carts during the checkout process is crucial. Research shows that 48 percent of online shoppers leave items in their carts due to unexpected costs such as shipping, taxes and fees. Other deterrents include slow delivery estimates, lengthy checkout processes, and unclear total costs at checkout.  

For small businesses, grasping the nuances behind cart abandonment is particularly vital. Each abandoned cart represents a potential sale lost, which can significantly impact revenue and growth opportunities. With fewer resources than their larger counterparts, small businesses need to adopt strategic approaches to address these issues effectively and improve conversion rates.  

Implementing robust UI/UX design strategies can mitigate many of these pain points. For instance, e-commerce sites can enhance transparency by clearly displaying all costs — including shipping and taxes — up front. This transparency helps manage customer expectations from the start and prevents surprises at checkout that could deter a purchase. Additionally, optimizing website performance and speeding up load times can create a smoother and more efficient shopping experience, addressing concerns related to slow site responses and lengthy checkout processes.  

By focusing on these improvements, small businesses can not only reduce cart abandonment rates but also build stronger customer loyalty, setting the foundation for sustained success in a competitive digital marketplace.

More in Design + UXHow Designing for Users With Disabilities Enhances UX for Everyone

 

Investing in UI/UX Design Is a Wise Choice

Investing in UI/UX design is a wise choice for any business looking to thrive in todays competitive landscape. By prioritizing user experience, youre not just focusing on aesthetics; youre building the groundwork for sustainable growth. From capturing and retaining customers to strengthening brand identity, the benefits are undeniable. So, why wait? Embrace the journey of growth, both personally and professionally, by diving into the world of UI/UX design.

Hiring Now
VelocityEHS
Cloud • Greentech • Social Impact • Software • Consulting
SHARE