Careers in marketing and advertising present a good mix of technical and creative skills and can be rewarding. The field is also diverse enough — with opportunities ranging from SEO managers to email marketers and public relations managers — that job seekers can find a role compatible with their interests. We’ve rounded up some of the top advertising companies in the United Kingdom that will allow you to learn more about this booming industry.
Top Advertising Companies in the UK to Know
- Akeneo
- Movable Ink
- GWI
- Minute Media
- Wildstone
Top Advertising Companies in the UK
Working in the sports entertainment industry, Minute Media is a digital media company headquartered in London. It is most known for operating sites like FanSided and 90MIN, which publish sports news; however, it also develops robust marketing services used by global brands. Through Minute Media, brands can create editorial and social content and connect with sports influencers.
Publicis Groupe UK is a marketing and digital transformation business, employing 7,000 people across 30 agencies. The company focuses on activating first-party data, creating breakthrough experiences, finding customers and connecting them to commerce, and building direct ecosystems. Key industries served include travel, retail, financial services, consumer products, health and telecommunications. Publicis Groupe UK agencies include Saatchi & Saatchi, Publicis London, Digitas, Turner Duckworth, Fallon and PG One.
SGK is a global packaging and brand experience company. The company has more than 6,500 employees serving 1,500 clients in 24 countries. Areas of expertise include content production, packaging and print; research, shopper strategy and brand naming, identity and guidelines; campaign creation, planning and activation; and content management, social listening and performance monitoring. SGK has offices and facilities in London, York, Cleckheaton, Gateshead, High Wycombe, Salford and Witham.
Dentsu, founded in 1901 in Tokyo, has a presence in approximately 120 countries and regions. Dentsu UK employs people in a variety of areas, including planning, digital performance, client management and campaign marketing and technology. Dentsu, the world’s fifth largest ad agency network in terms of revenue, delivers end-to-end experience transformation (EX) by integrating its services across media, customer experience management and creative.
The UK offices for Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe, are located in Television Centre, White City, West London. Epsilon’s technology connects advertisers with consumers while respecting and protecting privacy. Epsilon’s identity graph enables brands, agencies and publishers to reach real people, not cookies or devices, across the open web. Epsilon processes 400 billion consumer actions each day using advanced AI and proprietary technology such as real-time modeling languages.
Akeneo develops digital products with uses in marketing, sales and IT. Akeneo specifically targets retailers by developing the Akeneo Product Cloud platform, which serves as a single point for product activation. The software gathers data and turns it into insights that can improve sales and the customer experience.
Movable Ink uses artificial intelligence and automation to personalize customer experiences. Its Studio platform turns fragmented data into personalized content for email and mobile channels. Companies like T-Mobile and Delta use the Studio platform.
OMD Worldwide, a media agency network, operates in 120 markets with 13,000 employees, 7,000 of whom specialize in digital work. OMD’s work is guided by OMD Design, an end-to-end process rooted within Omni, Omnicom’s marketing orchestration and insights platform that connects the company's work, identifies audiences and defines personalized consumer insights at scale. OMD Design is hard-coded into Omni for a globally consistent end-to-end way of working. OMD London’s office is in Bankside.
London-based GWI conducts detailed consumer research on various subjects, such as tech, travel and work. It publishes its findings on its research platform, which enables brands to compare audiences and generate customer charts. Brands like Spotify, Microsoft and Snap Inc. use the platform.
Wildstone operates outdoor media assets that enable brands to display advertisements along roads and sidewalks. Additionally, it buys outdated billboards and refurbishes them with the latest LED tech to provide better advertising experiences.
Explore Our UK Coverage
Built In London | Built In Manchester | Built In Bristol | Built In Edinburgh | Built In Belfast
