Growth Hacking Articles

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Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is SEO Copywriting?

SEO copywriting is the practice of using keyword research to create content that is highly relevant and engaging to both users and search engines such as Google and Bing.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is SEO?

Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

SEO Pioneer Rand Fishkin's New Venture, SparkToro, Is on a Mission to Help Brands Quit Google

The Moz co-founder’s new startup, SparkToro, helps businesses find partners without relying on major ad platforms.

Mae Rice Mae Rice
Updated on April 23, 2024

The Evolution of Growth Teams, According to Zillow's VP of Product, Nate Moch

VP of Product Nate Moch founded Zillow’s growth team.

Built In Staff Built In Staff
Updated on April 23, 2024

The Top Growth Marketing Trends, According to 15 Experts

These growth marketing trends are dominating the field at the moment.

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Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Powerful Tactics for Repurposing Content as Video

Video is a powerful marketing tool, but lots of teams lack the support to make great video content. A dearth of resources doesn’t mean you have to give up, though. Use these strategies to turn other assets into sharp, appealing videos.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Growth Marketing?

Growth marketing is a data-driven approach to rapidly growing a business through various growth experiments.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

Here’s How to Build a Successful Email Marketing Team

As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.

Hal Koss Hal Koss
Updated on April 23, 2024

What You Need to Know About Conversion Rate Optimization

Make more of the traffic you’re already getting.

Hal Koss Hal Koss
Updated on April 23, 2024

20 Best Marketing Books to Know

A crash course from some of the greatest minds in marketing.

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