Expert Contributors Articles

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Alexander Lewis Alexander Lewis
Updated on April 23, 2024

The Most Effective Lead Magnets for Hyper-Technical Startups

Three ways to show your prospects your solution in action.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Avoiding Technical Jargon When Writing About a Product

These five tactics will help simplify and clarify your technical copy.

Eli Schwartz Eli Schwartz
Updated on April 23, 2024

Is SEO Worth the Investment?

Like any investment, time and effort spent on search engine optimization has risks — it might pay off, it might not. Read on to see how to make a safe bet on SEO.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Is SEO Dead? A Look at How SEO Is Effective Today.

SEO is alive and well. But it’s also changing — and if you don’t change with it, your traffic might as well be dead on arrival.

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Beerud Sheth Beerud Sheth
Updated on April 23, 2024

4 Ways Marketers Can Use IP Messaging Platforms for Better Engagement

Harness the capabilities of IP messages to make your conversational marketing more effective.

Larry Beaman Larry Beaman
Updated on April 23, 2024

Hit Like and Subscribe on That Candidate: How Influencers Can Go 9-to-5

Many dream of quitting their day job to become content creators. But if an influencer wanted a “real” job, would they have what it takes?

Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Influencer Marketing?

As online networks have increased their reach and brands have found opportunities to reach consumers directly through these spaces, the popularity of influencer marketing has grown rapidly.

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Leia Ruseva Leia Ruseva
Updated on April 23, 2024

The Rise of the Influencer CEO

The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.

Will Pearson Will Pearson
Updated on April 23, 2024

What Is Inbound Marketing?

Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.

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