Data Science Articles

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Todd Shepherd Todd Shepherd
Updated on April 19, 2024

Data Belongs to Everyone

When each user in an organization views data as a personal resource, they can get overly comfortable modifying it until it’s polluted. To avoid this problem, recalibrate your approach so that data is considered a shared resource.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Correlation Is Not Causation. Except When It Is.

Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?

Edward Hearn Edward Hearn
Updated on April 19, 2024

Make Company Leadership Stop Ignoring Your Analytics

You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Why Data Collection Methods Matter More Than Sheer Data Volume

More data can actually hurt when the collection methods are ignored.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Are You Wasting Money on Big Data?

The proliferation of AI solutions has made big data all the rage, but you can probably find a less expensive way to generate useful, actionable insights.

Edoardo Romani Edoardo Romani
Updated on April 18, 2024

What Is Business Analysis and Reporting?

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

Image: Shutterstock / Built In
Divanshu Khatter Divanshu Khatter
Updated on April 18, 2024

How to Web Scrape for Data Enrichment

When done ethically and compliantly, web scraping can significantly enhance data enrichment. Here’s how to do it.

Image: Shutterstock / Built In
Michael Hines Michael Hines
Updated on April 17, 2024

How Neuroscientists Are Helping Brands Create More Effective Ads

Neurological and physiological data gathered in research laboratories is changing the way ads are made.

Irina Sulejmanović Irina Sulejmanović
Updated on April 17, 2024

How to Use API Integrations to Gather Real-Time Data for Personalization

Integrating with an API is an excellent way to scale your business and connect your customers with the virtual experiences they expect today.

Stephen Gossett Stephen Gossett
Updated on April 15, 2024

A Guide for Companies on Complying With CCPA and Deleting Personal Identifying Information

Regulations require companies to field data deletion requests. Complying is harder than it sounds.

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