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Hal Koss Hal Koss
Updated on April 15, 2024

How Brands Wield the Power of Storytelling Marketing

Why storytelling marketing works — plus eight examples showing how it’s done.

Antonio Solano Román Antonio Solano Román
Updated on April 15, 2024

We Need Specialized Designers for Healthcare UX

Why are users still forced to interface with clunky digital health systems? Digital healthcare designers should adopt a new domain-specific approach.

Sunny Betz Sunny Betz
Updated on April 15, 2024

10 Application Performance Monitoring Tools to Know

Apps are always evolving, and developers need tools to keep up.

Image: Shutterstock
Joe Procopio Joe Procopio
Updated on April 15, 2024

Forget B2B and B2C. The Real Startup Money Is in B2X.

B2X takes an agnostic approach to who you're selling to. But it requires a product and sales strategy that can conform to multiple requirements and use cases. 

Roman Barinov Roman Barinov
Updated on April 15, 2024

Gig Work Can Be Awful. Here Are 7 Apps Making It Suck a Little Less.

While the flexibility of the gig economy is desirable, there are considerable drawbacks — even dangers — that these apps mitigate.

Tammy Xu Tammy Xu
Updated on April 15, 2024

The Pros and Cons of Programmatic Advertising

Programmatic ads bring campaigns to massive scale — for good and for ill.

Built In Staff, With AI Built In Staff, With AI
Updated on April 15, 2024

KODE Labs Raises $30M Series B to Power Smart Buildings

The company’s technology has proven to reduce energy consumption and carbon emissions by up to 30 percent.

Photo: Shutterstock
Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 15, 2024

SEO Content Marketing: How to Set Up a Successful SEO Content Strategy

Google isn’t the only distribution channel. But it’s one brands can’t ignore.

Image: Shutterstock
Hal Koss Hal Koss
Updated on April 15, 2024

The Tech World Fell for Lean Startup. Was That a Mistake?

It’s been 10 years since Eric Ries wrote ‘The Lean Startup’ — and we’re still debating the concept’s merits.

Image: Shutterstock / Built In