5 Things Tech Entrepreneurship Taught Me About Finance

Embrace the boring and be sure to save up for that rainy day.

Written by Ken Cox
Published on Jun. 14, 2023
5 Things Tech Entrepreneurship Taught Me About Finance
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Let’s face it: Finance is not the most exciting topic in the world. It’s not the kind of thing that gets people jumping out of their seats with excitement. But as a tech entrepreneur who has navigated the treacherous waters of startups and the tech industry, I’ve come to appreciate the role that finance plays.

Top Finance Tips for Entrepreneurs

  1. Embrace the boring side of finance.
  2. Safeguard financial privacy for your business and your customers. 
  3. Save money.
  4. Meticulously manage your cash flow.
  5. Align your business goals with your personal values and mission.

In my early days, I had a tendency to overlook the financial side of things, thinking it was a snoozefest. But I was wrong. Understanding your numbers, budgeting wisely and keeping track of your expenses are vital for the success of your venture. 

I had no intention of venturing into this line of business. At one point, I even thought I’d end up in the film industry, but clearly, fate had different plans. Our company, MyEmailService.comis a provider to a Fortune 500 company. And while the realm of email may seem mundane to many, I recognized it had potential. I decided to lean in and transform the perception of email. 

Navigating the intriguing world of finance has been an important part of my journey, and I’d like to share five essential insights that have shaped my perspective. These lessons have helped me not only survive but thrive in an industry that is constantly evolving.

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Boring Can Be Beautiful

As entrepreneurs, we often find ourselves drawn to the glamorous aspects of our ventures, but neglecting finance can be a fatal mistake. Embracing the boring side of finance means understanding the importance of sound financial management, accurate bookkeeping and strategic planning. Learn to love spreadsheets and financial statements. By doing so, you’ll gain a better grasp of your company’s financial health and make informed decisions that can impact your bottom line. Establishing a solid financial foundation can set your business up for long-term success.

Additionally, when you think of cutting-edge tech companies, the first things that come to mind are probably not email or IT infrastructure. But let me tell you, boring can be beautiful. Growing up in a poor and volatile home in St. Louis’s South City neighborhood, I faced many decidedly not-boring obstacles beyond my years, and making ends meet was one of them. Little did I know that entering a seemingly boring industry like email service would become my gateway into the tech world. 

Embracing the boring side of tech has allowed me to tap into a steady and reliable market. Sometimes, it’s not about reinventing the wheel but making it more efficient and dependable.

Privacy Is the New Gold

In today’s digital world, embracing software, analytics platforms and cloud-based accounting systems have revolutionized how we manage finances. Leveraging these tools provides tech entrepreneurs with accurate and up-to-date financial data. Technology can also mitigate risks, identify opportunities and optimize financial performance.

That said, privacy has also become a hot topic. Entrepreneurs must pay attention to protect their finances and data. As a tech entrepreneur, I have witnessed the dangers of data breaches and the erosion of privacy rights. We hear stories of government surveillance and the unsettling feeling that our personal information and assets are not as secure as we’d like them to be. 

I’ve tapped into a market that values confidentiality and data protection by offering secure and private email solutions to entrepreneurs, influencers, brands and communities. It’s critical to educate the public about the risks associated with sharing sensitive information with mega-corporations and promote the importance of safeguarding data. In a world where personal data is being shared and sold, providing a sanctuary for privacy-conscious individuals has become a strong selling point.


Saving Money Is Crucial

Money makes the world go round, but it can also make or break a startup. As a tech entrepreneur, it’s essential to be resourceful and find ways to save money without compromising quality. Look for cost-effective solutions regarding infrastructure, software and outsourcing. Negotiate with vendors and suppliers to get the best deals. By being mindful of your expenses and making wise financial decisions, you can stretch your budget further and increase your chances of long-term success.

It’s also important to remember to plan for rainy days. Market fluctuations, unforeseen expenses or even global pandemics can throw a wrench in your financial plans. Prepare for unexpected challenges by setting aside emergency funds and diversifying your revenue streams. When the storm clouds gather, you’ll be glad you did.


Cash Flow Is Key

In the world of startups, cash flow is the lifeblood that keeps your dreams afloat. Sure, a brilliant idea and a killer product are essential, but without a solid grasp of your finances, it’s impossible to succeed. Cash flow management is about understanding the ebb and flow of funds, anticipating expenses and ensuring you have enough runway to take off.

In addition, managing your burn rate is crucial to surviving the long and winding road of entrepreneurship. Keep a watchful eye on your expenses, focus on efficiency and resist the temptation to splurge on unnecessary luxuries. It’s all about finding the right balance between growth and financial sustainability.

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Purpose and Profit Go Hand in Hand

Revenue alone does not guarantee profitability. It’s easy to get lost in the illusion of big numbers while drowning in expenses. Understand your profit margins, track your costs meticulously and always keep an eye on the bottom line. Profitability is the true measure of success, not just the impressive revenue figures that make your investors swoon.

For me, purpose and profit go hand in hand. I believe in positively impacting the world while generating revenue. It’s essential to align your business goals with your personal values and mission. I’ve found immense fulfillment by serving small businesses, supporting Main Street and empowering the next generation through mentorship. It’s possible to build a successful and profitable company while making a meaningful difference in the lives of others. 

Finance plays a critical role in the success of any tech entrepreneur; if you’re like me, you’ll learn as you go. By incorporating these insights into your own entrepreneurial endeavors, you can navigate the ever-changing landscape of the tech industry with confidence and resilience.

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