Topic:
How to build a database of potential clients for your business to help you sell more products and services online
What You'll Learn:
- Build a database of past and…
Marketing operations managers oversee the technologies and automations used by marketing teams to support and streamline marketing processes. Here’s what to know about a marketing operations manager’s needed skills, salary and how to become one.
Marketing operations managers support marketing teams by integrating technologies and automations into marketing processes.
Marketing operations managers help marketing teams function and meet their goals by improving marketing processes through tech-based solutions.
Marketing operations managers oversee the marketing operations team, which may also consist of marketing technology specialists, marketing operations specialists, data analysts and other team members. These leaders often report to a marketing director or VP of marketing.
Marketing operations managers allow marketing teams to complete tasks faster and free up their team members to focus on more complex tasks. This efficiency allows marketing teams to hit their targets and set more ambitious goals in the future.
Marketing operations managers often complete their bachelor’s degree in marketing, English, communications or a related field. Some go on to earn their MBA in marketing as well. Incoming professionals should expect to work between five and 10 years before becoming marketing operations managers. After serving in entry-level roles like marketing coordinator, professionals can become marketing specialists and then marketing managers, gaining at least several years of management experience.
Marketing operations managers may begin their careers in entry-level roles like marketing associate or marketing coordinator. Those who excel in their roles can become marketing specialists, working their way up to marketing manager, brand manager and other management positions. Marketing operations managers who want to take the next step in their careers can pursue an executive role like VP of marketing or director of marketing.
Predicted increases in marketing management roles means aspiring marketing operations managers should have a hopeful future. According to the Bureau of Labor Statistics, the number of advertising, promotions and marketing managers is set to increase by 10 percent between 2021 and 2031.
The full compensation package for a marketing operations manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing operations manager salary.
Become a multi-faceted professional by mastering operations skills with Udemy’s online courses.
Begin planning the next stage of your career with Udacity’s online operations certifications.