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Marketing Operations Manager

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What Is a Marketing Operations Manager? How to Become One, Salary, Skills.

Marketing operations managers oversee the technologies and automations used by marketing teams to support and streamline marketing processes. Here’s what to know about a marketing operations manager’s needed skills, salary and how to become one.


What Is a Marketing Operations Manager?

Marketing operations managers support marketing teams by integrating technologies and automations into marketing processes.


What Do Marketing Operations Managers Do?

Marketing operations managers help marketing teams function and meet their goals by improving marketing processes through tech-based solutions.

Marketing Operations Manager Responsibilities

  • Integrate technologies into marketing processes. 
  • Establish marketing strategies, goals and budgets based on technology needs. 
  • Ensure marketing personnel are following technology standards and have the resources to complete necessary tasks.  
  • Work with director of marketing, marketing operations specialists, marketing technologists and other team members. 
  • Stay up to date on marketing automation tools, communication platforms and other technologies.

Day-to-Day Responsibilities of a Marketing Operations Manager

  • Review marketing processes to find areas where technology can improve efficiency. 
  • Work with marketing managers and personnel to determine how automation tools and other technologies affect marketing strategies.
  • Meet with marketing operations specialists and other team members to offer training and communicate technology standards. 
  • Compile data and develop reports on marketing budgets and technology needs for marketing executives.
  • Assess current marketing technologies and analyze data on whether they improve marketing workflows and processes.

Marketing Operations Managers Within a Company

Marketing operations managers oversee the marketing operations team, which may also consist of marketing technology specialists, marketing operations specialists, data analysts and other team members. These leaders often report to a marketing director or VP of marketing.

Importance of Marketing Operations Managers

Marketing operations managers allow marketing teams to complete tasks faster and free up their team members to focus on more complex tasks. This efficiency allows marketing teams to hit their targets and set more ambitious goals in the future.

What does a successful marketing operations executive look like? | Video: Informatica


What Skills Are Needed to Be a Marketing Operations Manager?

Qualifications to Be a Marketing Operations Manager

  • Background that balances marketing and technology. 
  • Understanding of marketing ecosystem and processes.  
  • Experience creating and leading marketing strategies, campaigns and other initiatives.
  • Proven success in a management or leadership role. 
  • Knowledge of the latest technologies in the marketing field.

Marketing Operations Manager Prerequisites

  • Bachelor’s degree in marketing, communications, English or a related field. 
  • At least five years of relevant work experience, but some companies may require up to 10 years of experience. 
  • At least three years of management experience, but this number also depends on the company. 
  • MBA in marketing or a related field (not required, but helpful to have).

Marketing Operations Manager Hard Skills

  • Understanding of how marketing processes work together and affect each other.
  • Expertise in assessing marketing processes and finding ways to improve efficiency or quality of work.  
  • Skilled in developing marketing strategies while incorporating technology solutions.
  • Ability to set goals, timelines and budgets for marketing personnel to follow.  
  • Familiar with communication platforms, automation tools and other technologies.

Marketing Operations Manager Soft Skills

  • Excellent communication skills for articulating ideas and strategies. 
  • Holistic thinking for finding connections between different processes. 
  • Interdisciplinary mindset for combining marketing and technology knowledge. 
  • Strong leadership and mentorship abilities.
  • Problem-solving approach that values research and data analysis.

Tools and Programs Marketing Operations Managers Use

  • Project management platforms like Asana, monday.com and Trello.
  • Customer relationship management software like HubSpot and Marketo. 
  • Messaging applications like Slack, Signal and Google Chat. 
  • Data reporting tools like Google Data Studio, Databox and Infogram. 
  • Budgeting software like Prophix, Cube and Workday Adaptive Planning.
  • Marketing collaboration tools like TrueNorth, Evernote Teams and Acoustic.
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How to Become a Marketing Operations Manager

Marketing Operations Manager Education and Experience

Marketing operations managers often complete their bachelor’s degree in marketing, English, communications or a related field. Some go on to earn their MBA in marketing as well. Incoming professionals should expect to work between five and 10 years before becoming marketing operations managers. After serving in entry-level roles like marketing coordinator, professionals can become marketing specialists and then marketing managers, gaining at least several years of management experience.

Marketing Operations Manager Certificates and Courses

Marketing Operations Manager Career Path

Marketing operations managers may begin their careers in entry-level roles like marketing associate or marketing coordinator. Those who excel in their roles can become marketing specialists, working their way up to marketing manager, brand manager and other management positions. Marketing operations managers who want to take the next step in their careers can pursue an executive role like VP of marketing or director of marketing.


Marketing Operations Manager Salary and Job Outlook

Predicted increases in marketing management roles means aspiring marketing operations managers should have a hopeful future. According to the Bureau of Labor Statistics, the number of advertising, promotions and marketing managers is set to increase by 10 percent between 2021 and 2031.

The full compensation package for a marketing operations manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing operations manager salary.


Marketing Operations Manager Certifications + Programs

Begin planning the next stage of your career with Udacity’s online operations certifications.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 


What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


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