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Associate Product Manager

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What Is an Associate Product Manager? How to Become One, Salary, Skills.

Associate product managers play a key role in a company’s product development process, as they assist product developers and product managers by collecting consumer feedback and quantitative product data. Here’s what to know about an associate product manager’s needed skills, salary and how to become one. 


What Is an Associate Product Manager?

Associate product managers work with product development teams to gather relevant product and consumer data in order to improve products or create new features. 


What Do Associate Product Managers Do?

Associate product managers do a variety of different product management tasks such as researching consumer trends, compiling product data and projecting product performance. They may also develop marketing strategies for products, ensuring products meet business goals and uphold a company’s brand. 

Associate Product Manager Responsibilities

  • Collect and analyze product data and consumer feedback. 
  • Use data to determine improvements to existing products or the creation of new products.
  • Assist the product manager with necessary tasks and product development strategy.
  • Work with marketing teams on marketing strategy and research. 
  • Make improvements to already existing products. 
  • Communicate with stakeholders and leadership to ensure products align with company goals.

Day-to-Day Responsibilities of Associate Product Manager

  • Prioritize product features in development. 
  • Record and report product defects.
  • Monitor requests from the product team and act as a liaison between developers and product managers. 
  • Assist the product manager with ongoing product development strategies. 

Associate Product Manager Within a Company

Associate product managers are part of the product team and typically report to a product manager. 

Importance of Associate Product Manager

Associate product managers are essential to the success of product development as they fill in when the product manager is out and assist the team with product development strategy. A successful associate product manager uses their knowledge of consumer research to make thoughtful product improvements. 

A day in the life of an associate product manager. | Video: aditixc


What Skills Are Needed to Be an Associate Product Manager?

Qualifications to Be a Associate Product Manager

  • Adaptability. 
  • Understanding of product development principles and best practices. 
  • Decisiveness.
  • Ability to communicate the progress of products in development across multiple teams.
  • Ability to interpret product and consumer data and communicate findings to both internal and external teams. 
  • 2 to 3 years of experience in a product development role. 

Associate Product Manager Prerequisites

  • Associate product managers usually have a bachelor’s degree in product development, computer science, marketing or a related field. 

Associate Product Manager Hard Skills

  • Analytical skills. 
  • An understanding of marketing best practices and tools. 
  • Basic UX/UI skills. 
  • Market research skills. 

Associate Product Manager Soft Skills

  • Communication and presentation skills. 
  • Organization and time management skills. 
  • Strong prioritization skills. 
  • Collaboration and teamwork skills. 

Tools and Programs Associate Product Manager Use

  • Asana
  • Jira
  • Productboard
  • ProductPlan
  • Monday.com
  • Craft.io
  • Confluence
  • Hotjar
  • Amplitude
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How to Become an Associate Product Manager

Associate Product Manager Education and Experience

Associate product managers are usually required to have a bachelor’s degree in computer science, product development or a related field. A proven track record of working in product development is essential to becoming an associate product manager. 

Associate Product Manager Certificates and Courses

Associate Product Manager Career Path

Associate product managers may begin their careers as interns for product development teams and move into a product analyst role. Commonly held titles after associate product manager include product manager or senior product manager. 


Associate Product Manager Salary and Job Outlook

Product managers can expect growth over the next several years. Marketing managers, a related field, will have 10 percent job growth by 2031.

The full compensation package for an associate product manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average associate product manager’s salary.


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Associate Product Manager Certifications + Programs

Lay the groundwork for your next career move with Udacity’s online product management certifications.

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.


What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


3 months
5-10 hours

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

3 months
5-10 hours

Learn how to build products that deliver continuous value to customers using an Agile approach to software development. By the end of this program, students will be able to differentiate between Scrum, Kanban, and XP, create an environment that fosters high performing teams, and manage iteration planning using Agile techniques. Students will also be able to create a release plan for a Minimum Viable Product, create metrics that show project status, and effectively communicate progress both within and outside of the development team.

3 months
5-10 hours

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