Top Senior Marketing Jobs in Tallahassee, FL

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Leads LillyDirect’s forward-looking Consumer and HCP marketing strategy, growth investments, content briefing, innovation pipeline, competitive intelligence, and partnership alignment. Sets goals, KPIs, budgets, and testing strategies; advises senior leadership on investment priorities and scales successful marketing initiatives. Manages and develops marketing talent while fostering an inclusive, high-performing culture.

Leads new patient acquisition and full-funnel DTC growth across offline and partner channels, including podcasts, radio, TV, direct mail, and affiliates. Builds testing and optimization programs, manages acquisition budgets and agency relationships, improves funnel conversion, and collaborates with Product, Clinical, and Operations teams to support patient trust and satisfaction.

Own integrated demand generation and account-based marketing programs to create qualified B2B pipeline. Develop audience segmentation, campaign strategy, channel mix, personalization, and sales activation across 1:1, 1:few, and 1:many motions. Partner with Sales, SDRs, Product Marketing, Marketing Operations, and partners to execute campaigns, measure pipeline impact, and optimize performance using data, intent signals, AI, and marketing technology.

Own full-funnel B2B growth campaigns that generate qualified pipeline and revenue in an industrial SaaS environment. Build and launch campaigns in HubSpot across email, paid media, web, events, and sales outreach. Manage segmentation, workflows, attribution, reporting, and optimization while partnering with Sales, RevOps, Product Marketing, Content, and Design. Use Salesforce and HubSpot data to align marketing and sales, monitor funnel KPIs, and improve campaign performance through testing and analysis.

Leads the company’s marketing strategy, team, budget, brand, demand generation, content, thought leadership, events, digital presence, and AI-first marketing initiatives. Owns pipeline generation, marketing KPIs, attribution, dashboards, campaign optimization, and ROI reporting while partnering with sales and executive leadership. Oversees Salesforce and Pardot workflows, LinkedIn programs, employer branding, conferences, and integrated campaigns to drive measurable revenue growth.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Owns AI product marketing strategy, positioning, customer research, competitive analysis, experimentation, and go-to-market launches. The role coordinates cross-functional product launch activities, monitors performance, refines marketing approaches, and equips Sales and Customer Success with messaging and enablement. It also mentors junior marketers and uses analytics, customer feedback, and AI tools to drive acquisition, engagement, revenue, and product adoption.

Lead global product marketing for pricing, packaging, and monetization initiatives. Develop positioning, value propositions, sales narratives, battlecards, and executive communications while partnering with Product, Finance, Sales, Marketing, and Strategy. Analyze customer, competitive, product, and financial data; use AI tools to evaluate commercial performance and design pricing experiments. Influence senior stakeholders and support sales enablement for complex B2B SaaS products.

Leads integrated, lifecycle, customer journey, partner, and cross-channel marketing programs from strategy through execution and measurement. Develops campaigns across email, paid and digital media, social, websites, direct mail, and partner channels. Uses customer insights and performance data to optimize engagement, retention, renewal, cross-sell, and loyalty. Collaborates with cross-functional teams, agencies, and partners while managing timelines, KPIs, reporting, and executive presentations.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead growth for Reedsy Studio by defining objectives, converting existing users, expanding audiences, running referral and advocacy campaigns, building affiliate and influencer networks, forming partnerships, creating branded content, organizing events, and testing community growth strategies. The role requires analyzing performance data and promoting Studio to writers through creative marketing initiatives.

Lead go-to-market strategy, positioning, messaging, launches, sales enablement, and market adoption for NMI’s card-not-present processing and value-added payments solutions. Translate technical capabilities such as tokenization, recurring billing, fraud prevention, APIs, and PCI compliance into outcome-focused messaging for ecommerce merchants, subscription businesses, marketplaces, and software platforms. Partner with product, sales, channel, engineering, and marketing teams while supporting thought leadership, customer research, competitive analysis, evangelism, and industry events.

Leads global, cross-product integrated marketing campaigns and Stripe’s online events program. Owns strategy, execution, stakeholder alignment, performance measurement, optimization, and pipeline growth across paid media, content, email, social, webinars, and events. Partners with Product, Sales, Marketing, and regional teams to create scalable programs, while managing and coaching a small team and testing innovative audience engagement approaches.

Own the marketing operations foundation across automation, CRM, product data, analytics, attribution, lifecycle programs, reporting, experimentation, email deliverability, integrations, governance, vendors, and budget. Build scalable systems and self-service measurement that connect user activity to activation, conversion, and revenue. Partner with Growth, Marketing, Sales, Product, Data, and RevOps to improve customer journeys and operational quality while evaluating AI-enabled capabilities.

Supports business development and marketing initiatives for multiple legal practice groups. Responsibilities include developing proposals and pitches, conducting market and competitive research, coordinating events and sponsorships, managing rankings and award submissions, producing thought leadership and digital content, maintaining CRM data, supporting social media campaigns, and tracking marketing return on investment. The role collaborates with attorneys and marketing teams to strengthen client relationships, generate opportunities, and raise the firm’s profile.

Own a portfolio of registered investment advisor marketing accounts from strategy through execution. Manage and optimize Meta lead-generation campaigns, budgets, targeting, creative testing, tracking, and appointment-booking workflows. Lead client calls, prepare performance reports, translate campaign data into recommendations, troubleshoot integrations, and support client retention. The role requires hands-on paid media expertise, strong communication, and accountability for campaign performance.

Own a portfolio of client accounts for a performance marketing agency serving financial advisors. Manage Meta lead-generation and appointment-booking campaigns, optimize budgets and targeting, monitor performance, prepare reports, lead client calls, and provide strategic recommendations. Set up and troubleshoot tracking, pixels, Calendly integrations, Zapier automations, and lead-routing workflows while supporting client retention and campaign results.

Own client performance across Meta advertising, account strategy, direct-response copywriting, creative testing, client communication, tracking, and funnel execution. Manage multiple accounts toward appointment and acquisition targets, lead performance calls, develop testing strategies, troubleshoot pixels and automations, and collaborate on video sales letter creative. Use data to diagnose funnel issues, improve campaign results, and support client retention.

Owns client performance across Meta paid media, campaign strategy, direct-response copy, video sales letter scripts, creative testing, tracking, funnel execution, and client communication. Manages multiple accounts toward appointment and acquisition targets, diagnoses performance issues, leads strategy calls, prepares reports, and supports retention. The role also configures pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.

Own client performance across Meta advertising, account strategy, direct-response copy, creative testing, funnel tracking, and client communication. Manage multiple accounts, optimize campaigns for qualified appointments, develop testing strategies, troubleshoot pixels and automations, write ad and video sales letter copy, and lead performance reviews that support client retention and growth.

Own client accounts and performance across Meta advertising, direct-response copy, video sales letter scripting, creative testing, funnel tracking, and client strategy. Build and optimize lead-generation campaigns, manage budgets and acquisition metrics, troubleshoot pixels and automations, prepare performance reports, and lead client conversations. The role is accountable for campaign results, client retention, and identifying opportunities to improve media, messaging, creative, and lead flow.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, tracking, funnel execution, and client communication. Manage multiple accounts, optimize campaigns for appointments and cost targets, develop testing strategies, troubleshoot pixels and automations, lead performance calls, and support retention through strategic recommendations and accountable execution.