Top Marketing Jobs in San Antonio, TX

Oversee cross-channel media strategy and planning for complex global B2B clients, including campaign recommendations, media plans, vendor relationships, budgets, analytics, optimization, billing, and KPI measurement. Serve as the primary media contact for clients and internal teams, present paid media strategies, identify actionable insights, and educate stakeholders on digital tactics. Manage, train, mentor, and evaluate media planners while helping advance the agency’s media capabilities.

Develops product and portfolio strategy for Advanced Wound Care using market intelligence, competitive analysis, customer insights, and data-driven recommendations. Responsibilities include building intelligence dashboards, assessing market opportunities and acquisition targets, supporting portfolio prioritization, leading strategic projects, and preparing executive-level presentations. The role collaborates cross-functionally with Strategy and Business Development and requires strong analytical, financial modeling, communication, and project management skills.

Lead integrated cross-channel media strategies for global B2B clients, connect media investment to pipeline and revenue outcomes, advise senior stakeholders, oversee optimization and measurement, support account growth and pitches, and mentor media teams. The role also develops agency planning frameworks, best practices, partnerships, and cross-functional collaboration across strategy, creative, analytics, technology, media, and client services.

Manage and scale global marketing operations for a B2B software demand-generation organization. Responsibilities include campaign workflows, audience segmentation, nurture programs, marketing automation, CRM and lead lifecycle management, routing, attribution, funnel analytics, data governance, compliance, and process optimization. The role partners with Marketing, Sales, SDR, Operations, and Data & Analytics teams to improve campaign performance, pipeline generation, lead handoffs, reporting, and operational efficiency through automation and AI-enabled workflows.

Leads integrated marketing operations during a maternity-leave coverage contract, coordinating brand, growth, creative, CRM, product, and retail initiatives. Maintains marketing calendars, runs go-to-market meetings, manages campaign and launch dependencies, leads high-priority projects, improves workflows, and provides executive visibility into progress, risks, and decisions. The role also documents processes and implements practical efficiency improvements.

Lead research and thought leadership in marketing measurement and AI-enabled decisioning. Produce actionable insights, client-facing advisory, presentations, and peer-reviewed content. Mentor analysts, support sales and GTM, improve research processes, and drive adoption of marketing analytics methods (MMM, experimentation, attribution, forecasting) and AI-powered measurement across clients and teams.

The Head of Marketing will build and lead Wikimedia Foundation’s product and integrated marketing function. Responsibilities include developing go-to-market processes, leading multidisciplinary teams, coordinating audience engagement, overseeing brand, performance, paid, owned, SEO/GEO, app store, and lifecycle marketing, managing marketing technology and analytics, directing agencies and budgets, and aligning global campaigns across departments and audiences.

Manage and optimize paid search and shopping campaigns across Google Ads and Microsoft Ads. Responsibilities include allocating a multi-million-dollar media budget, bid management, attribution and conversion tracking, product feed optimization, performance reporting, vendor coordination, and testing new advertising technologies. The role partners with creative, merchandising, and marketing teams to drive profitable revenue growth and uses AI tools to automate campaign management and reporting.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Execute face-to-face promotional campaigns to increase brand awareness and support customer acquisition. Communicate product and campaign information, engage prospects, gather feedback, and collaborate with marketing and sales to meet campaign goals. Participate in training and professional development while maintaining a professional, customer-focused approach.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead recruitment, onboarding, and relationship management of affiliate creators for L'ange and OFIR. Ensure FTC and platform compliance, prevent abuse, optimize affiliate and social commerce performance, track KPIs, and report results while scaling commission and incentive strategies.

Manage end-to-end influencer sourcing, outreach, gifting, relationship management, and compliance for beauty brands. Track creator content and analytics, compile ROI reports, and ensure FTC and brand guideline adherence.

As a Digital Marketing Specialist, you will manage eCommerce marketing campaigns, optimize ad strategies for clients, and analyze performance metrics.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

Manage design, QA, launch, and operational health of transactional messaging across email, push, SMS and other channels. Translate product requirements into executable campaigns, validate payloads and personalization, troubleshoot production issues, run experiments, maintain documentation, and coordinate cross-functional stakeholders to ensure reliable, compliant messaging at scale.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

The Senior Product Marketing Manager owns market and buyer intelligence, product positioning, messaging, and go-to-market strategy for B2B SaaS products. Responsibilities include leading product and feature launches, creating marketing and sales enablement content, supporting demand generation, developing industry thought leadership, partnering cross-functionally, and measuring marketing performance and ROI.

Lead cross-channel media strategy and planning for global B2B clients, manage client relationships and vendor RFPs, collaborate on measurement and analytics, oversee media operations and billing, and mentor media team members to improve campaign performance and capabilities.

Own product positioning and messaging for Projects, Wiki, Intake, and Plane AI across Cloud, self-hosted, and air-gapped editions. Lead cross-functional launches, produce web-ready copy and enablement, run research (customer interviews, lost-deal analysis, competitive research), maintain sales/launch assets, and ensure claims match docs and engineering before release.

Lead US product marketing for Solventum's healthcare payment, population health, and quality methodologies. Create strategy, messaging, commercialization plans, and core content; run market and competitive research; support new product introductions, events, webinars, and go-to-market activities; collaborate with sales and business unit stakeholders to drive adoption and financial objectives.

Lead and scale Appfire's enterprise product marketing: define theme-based GTM strategy, build operating model and launch frameworks, drive cross-functional GTM with Product/Sales/Customer Success, develop product-led sales plays, coach and grow a high-performing team, and champion AI-enabled marketing practices to improve execution, productivity, and revenue outcomes.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead go-to-market teams to convert pipeline and drive expansion by owning product marketing, solution engineering, product evangelism, and analyst relations. Improve win rates, shorten sales cycles, influence expansion revenue, and position AI-driven products to customers and analysts.