Senior Brand Manager- Foodservice Innovation

Job Posted 10 Hours Ago Posted 10 Hours Ago
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Oakbrook Terrace, IL
108K-144K Annually
Senior level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
The Senior Brand Manager oversees marketing strategies and portfolio management for Foodservice Innovation in North America. This role involves developing and executing strategies for disruptive innovation, partnering across teams to drive market growth and optimize P&L, while mentoring and leading the marketing team. A focus on customer insights and competitive analysis is crucial to achieve profitable growth and transform the business.
Summary Generated by Built In

Position Title: Senior Brand Manager- Foodservice Innovation
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 35203
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
The Senior Brand Manager, Foodservice Innovation NA Appetizers is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for the channel, unlocking profitable growth through more of the menu. Responsible for execution of disruptive innovation, the Senior Brand Manager, Foodservice Innovation will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to lead and execute innovation to meet business objectives. The ideal candidate is a proven marketer, innovator and general manager who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.
Fueled by a passion for the foodservice operator, the customer, and the category, the Senior Brand Manager, Foodservice Innovation will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
Accountabilities:

  • Act as a leader and mentor to the team actively contributing to building an engaged, inclusive and high performing team.
  • Critical partner to both the disruptive innovation team and brand team in setting the vision and long-range strategy for disruptive innovation, inputting into demand space frameworks, market, portfolio & competitive analyses to determine where to play, how to win, and what to do in a way that drives profitable growth.
  • Partner closely with Insights, the core brand team, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
  • Drive portfolio positioning, pricing, architecture, branding strategy and distribution decisions/goals for disruptive innovation in a way that is in service of channel, portfolio and brand strategy - and deliver to channel objectives
  • Champion the customer and consumer, understanding the entire value chain, influencing the broader cross functional team through commercialization.
  • Critical partner to Go to Market Hub counterpart to shape the AOC annual planning process for disruptive innovation through providing analysis and insight.
  • Proactively review key innovation P&L performance drivers, identifying key optimization areas through innovation projects, adjusting as necessary to ensure objectives are met. This includes sku profitability and pricing.
  • Leads best in class execution of disruptive branded innovation for the channel (non custom) with inputs and partnership of the core marketing team and disruptive innovation team, in strong partnership with go to market hub.


Qualifications:

  • Bachelor's or advanced degree in Marketing, Business Administration, or related field required; MBA preferred
  • 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer-Packaged Goods industry, with a minimum of 5 years in food
  • Previous P&L management experience
  • Experience deriving insights from both primary consumer research and syndicated data
  • Significant experience in delivering complex projects and project management.
  • Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.


Skills:
Experience of customer facing engagements.

  • Proficiency in Excel, PowerPoint, and Word
  • Excellent organizational and communication skills
  • High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
  • Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
  • Proven track record in delivering several complex projects at a time
  • Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers
  • Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
  • Strong commercial acumen and financial know how in the food CPG space in a tier 1 or 2 matrixed organization
  • Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
  • Strong people management and leadership skills with high EQ with 2-3 years of experience managing direct report(s)
  • Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.


About the team.
Join our supportive team in a dynamic role where you'll play a key part in shaping the future of the US and Canadian Foodservice Appetizer business. Reporting to the Director of Foodservice Marketing for North America, you'll drive strategic initiatives across both markets while collaborating with a high-performing, close-knit team that thrives on teamwork and ingenuity. We take pride in fostering a culture of growth, learning, and customer obsession. Based in our vibrant Chicago office, this role offers diverse responsibilities that will keep you engaged and excited as you make a real impact on our foodservice chain business and customers.
About McCain.
At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually-your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we're better together.
#LI-Hybrid
Compensation Package : $107,600.00 - $143,500.00 USD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Appetizers
Department: Appetizers Value Added and Diferentiated
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.

What the Team is Saying

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Hybrid Workplace
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.

We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQFlorenceville
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HQOakbrook Terrace, IL
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HQToronto, ON
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