Top Healthtech Marketing Jobs

Develop and execute integrated B2B marketing programs for healthcare technology solutions. Responsibilities include product launches, positioning, messaging, digital campaigns, SEO, AI visibility, sales enablement, market and competitive research, content creation, and performance analysis. The role partners cross-functionally with product, sales, customer success, and subject-matter teams while using generative AI to improve workflows and marketing outcomes.

Own MindFriend’s complete marketing function from pre-launch through early growth. Develop go-to-market, brand, acquisition, content, paid media, lifecycle, partnership, PR, and referral strategies for both marketplace users and professionals. Establish KPI reporting, optimize the customer journey and conversion funnel, ensure accurate mental-health claims, manage budgets and external contributors, and build the systems and team needed to scale measurable acquisition.

Develop and execute PR strategies to increase media visibility; build relationships with tech journalists and influencers; craft press releases, pitches, and media kits; secure interviews, features, and opinion pieces; and monitor and report on media coverage and campaign effectiveness.

Lead organic social strategy and execution across eight D2C consumer brands. Manage channel strategies, content calendars, audience engagement, UGC sourcing, customer storytelling, performance reporting, optimization, and AI-enabled workflows. Partner with Content, Community, Growth, Customer Experience, and Marketing teams while mentoring social media coordinators and maintaining distinct brand voices across Instagram, Facebook, TikTok, YouTube, and other platforms.

Leads engagement strategy and a team of seven marketing professionals delivering data-driven member communication programs. Owns annual planning, budgets, operational governance, AI integration, scalable marketing playbooks, performance analysis, and targeted account interventions. Partners with Customer Success, Operations, Product, Brand Marketing, Analytics, and Finance to improve utilization, customer outcomes, retention, and operational efficiency across complex employer accounts.

Supports go-to-market programs, product messaging, demand generation, field enablement, customer marketing, PR, social media, content creation, sales tools, customer success storytelling, and industry events. Collaborates with Product, Sales, Professional Services, and global Marketing teams to promote enterprise cloud solutions and drive customer and business growth.

Own end-to-end product marketing for a major subscription product release, including positioning, messaging, go-to-market strategy, launches, stakeholder communication, project coordination, and website content maintenance. Coordinate cross-functional workstreams, timelines, dependencies, risks, and blockers while translating technical developments into clear narratives and execution plans. The role requires a versatile, hands-on generalist comfortable with ambiguity, digital and AI-enabled environments, and independent ownership.

Develops and distributes client and customer communications supporting implementations, platform adoption, stakeholder engagement, and ongoing partnerships. Responsibilities include drafting content, coordinating cross-functional communication deliverables, maintaining templates and collateral, responding to inquiries, supporting presentations and strategic plans, aligning messaging with brand standards, creating customer success content, and monitoring communication performance. The role requires strong writing, editing, organization, collaboration, and project management skills, with opportunities to grow ownership of communication programs.

Own SEO as a strategic service line across hundreds of med spa practices. Develop standardized SEO playbooks, SLAs, QA processes, reporting systems, and scalable tool stacks. Improve rankings, local visibility, organic leads, and revenue while defining the company’s GEO/AEO strategy for AI-driven search. Serve as the internal SEO subject matter expert, support enterprise sales, and mentor two SEO specialists.

Coordinates marketing administration, mailings, event logistics, CRM and sales activity reporting. Supports expos, tours, resident ambassador communications, move-in processes, settlement paperwork, and welcome materials. Assists residents and families with room selections, represents the Sales Director at events, and provides administrative and customer service support to the sales and marketing team.