Top Marketing Jobs in Baltimore, MD

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Support the marketing team in developing and executing campaigns, coordinating projects and events, conducting market research, creating and managing content for social media, email, and website, tracking campaign performance, and providing administrative support to ensure aligned and effective marketing initiatives.

Coordinates marketing projects, stakeholder workflows, deadlines, reporting, data modeling, measurement strategies, and ROI analysis. Extracts and analyzes data from multiple marketing platforms and formats to support campaign strategy and performance insights. Requires strong communication, organization, multitasking, collaboration, computer proficiency, and a bachelor’s degree in marketing, communications, business, or a related field.

Own the company’s account-based marketing and cold outbound engine for key B2B segments. Build target-account lists, contact maps, automated email journeys, messaging systems, reporting, and optimization processes. Partner with sales, partnerships, channel marketing, and field marketing to generate qualified meetings, SQLs, and pipeline. Manage Salesforce and HubSpot reporting, diagnose CRM sync issues, coordinate event-based ABM tactics, and continuously improve performance through data analysis and A/B testing.

Develop and execute B2B demand-generation campaigns that create qualified leads, demo requests, and sales opportunities. Manage email nurturing, landing pages, content, sales collateral, website updates, SEO, paid digital campaigns, and marketing automation in HubSpot. Track campaign, website, and conversion metrics; report results and optimize messaging, audiences, and channels. Collaborate closely with sales to support pipeline and revenue growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Leads Lumen Energy’s marketing function, team, and strategy across product positioning, brand, content, events, demand generation, ABM, and pipeline growth. The role defines customer segmentation, oversees campaigns and marketing technology, establishes performance metrics, partners with Sales and Product, and positions the company as a leader in commercial solar and clean energy. This player-coach role manages an initial team of two while building scalable processes, systems, and marketing capabilities.

The Marketing Manager develops and executes MICA’s social media and digital marketing strategy, creating content across institutional channels and platforms. Responsibilities include managing content calendars, campaigns, digital communities, brand standards, analytics, reporting, and event coverage. The role translates performance data into recommendations, supports enrollment and engagement goals, advises campus partners, and coordinates multimedia storytelling. The position is in person, may oversee student workers or freelancers, and requires occasional evening and weekend work.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Develops and deploys personalized HTML email campaigns and automated customer journeys using enterprise marketing platforms. Responsibilities include creating responsive templates, configuring segmentation, triggers, suppression rules, dynamic content, personalization, A/B and multivariate tests, and final campaign deployments. The role collaborates with campaign managers, QA analysts, content partners, and clients while maintaining execution standards, documenting best practices, and ensuring accurate, timely delivery.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Supports revenue marketing, brand awareness, and client acquisition through email campaigns, nurture sequences, newsletters, webinars, social media, SEO content, visual design, video editing, reporting, and market research. Collaborates with Marketing and Sales teams to generate qualified interest and improve campaign performance.

Develops and leads integrated enrollment marketing strategies across academic, youth, and professional education programs. Oversees brand positioning, messaging, digital and social campaigns, audience research, analytics, budgets, vendors, and cross-functional marketing teams. Uses data-driven insights to improve engagement, conversion, institutional visibility, and return on investment. This on-campus leadership role also manages marketing projects and supports the Vice President for Marketing and Communications.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Supports influencer marketing campaigns from strategy and creator sourcing through contracting, fulfillment, execution, performance monitoring, reporting, and optimization. Manages influencer and client relationships, coordinates internal stakeholders, keeps campaigns on schedule and budget, analyzes results, and contributes to best practices. The role requires strong organization, communication, project management, customer focus, and knowledge of creator economy trends.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.

Build and refine the marketing technology stack, create integrations and automations, publish and optimize webpages, run channel experiments, and support community events. The role requires technical problem-solving, SQL or Metabase familiarity, AI fluency, clear async communication, resourcefulness, and the ability to work independently in a small marketing team.

Leads social, influencer, and integrated marketing programs for health and technology clients. Manages client relationships, translates business objectives into campaign recommendations, collaborates with creative and production teams, oversees timelines and budgets, monitors performance, mentors team members, supports proposals, and improves workflows. The role requires hands-on expertise in social or influencer marketing and the ability to connect these efforts with content, paid, and web campaigns.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.

Own and optimize B2B digital growth marketing across acquisition, nurture, conversion, attribution, and pipeline generation. Lead paid campaigns, SEO, website conversion, lifecycle programs, Salesforce reporting, and agency relationships. Partner with Sales, Customer Success, Product, and Marketing teams to improve lead quality, funnel performance, customer conversion, retention, and expansion. Use data, experimentation, and generative AI to translate marketing performance into actionable growth strategies.