Brand Educator - Maryland

Reposted 2 Months Ago
Be an Early Applicant
Baltimore, MD, USA
In-Office
35-35 Hourly
Entry level
Marketing Tech • Sports • Consulting
The Role
Brand Educators engage with consumers to share brand information, create content, and promote Diageo brands both online and offline.
Summary Generated by Built In

MKTG is looking for passionate people (21 years and older) who are able to engage with consumers and share brand information. If you are passionate about Wine, Beer, Spirits - this is a +

POSITION OVERVIEW:

MKTG Brand Influencers are socially savvy and viewed as a trusted source when it comes to recommendations for what to buy and lifestyle brands. They are content creators and social media stars. They are extroverts, who are creative, passionate and authentically personify Diageo brands. They are trusted opinion leaders and advocates of Diageo brands. Through their passion and education, they create engagements both in person and on social media influencing consumers to purchase and enjoy Diageo brands. Influencers have the ability to create quality content that is on brand strategy.

This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Influencer must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

  • Engage with consumers using education, passion and authenticity
  • Ability to develop, write and curate content that is on brand strategy to inform and shape opinions
  • Connect with consumers to drive positive brand perception and lead purchase
  • Have a comprehensive understanding on brand and category, with a drive to develop their knowledge event further
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Follow Responsible Server Guidelines and report Guideline violations
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

SKILLS & EXPERIENCE:

  • Outgoing and passionate about Spirits and Beer industry
  • Trust worthy, relevant and timely
  • Strong social network on social media (IG: 71.6% followers of an audience +21yr of age)
  • Blog/Vlog content creation experience a plus

OTHER INFO:

  • We are looking for people in Western, Southern and Ocean City Maryland
  • Available weekdays starting between 4-5PM
  • Willing to drive within 45 minutes of city center (mileage reimbursement available)
  • Reliable transportation
  • Starting rate is $35/hour

Skills Required

  • Strong social network on social media
  • Outgoing and passionate about Spirits and Beer industry
  • Blog/Vlog content creation experience

MKTG Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MKTG and has not been reviewed or approved by MKTG.

  • Fair & Transparent Compensation — Pay is considered competitive for brand ambassador and promotional roles, often comparing favorably to similar agencies. Feedback suggests hourly rates feel fair for flexible, event-based work.
  • Healthcare Strength — Benefit listings indicate access to health and dental coverage, healthcare assessments, virtual GPs, and U.S. plans including medical, dental, FSA, disability, and life insurance. Feedback suggests the healthcare offering is solid for permanent full-time employees.
  • Wellbeing & Lifestyle Benefits — Flexible working, remote options, schedule flexibility, paid drive time, mileage reimbursement, and wellness programs are highlighted. Feedback suggests these perks support lifestyle needs and make event work more attractive.

MKTG Insights

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The Company
HQ: New York, NY
862 Employees

What We Do

For over 20 years MKTG S+E has led some of the most transformative sponsorships in sports & entertainment. We leverage deep insights and our network of seasoned & creative team members to create impact between properties, personalities, fans, & brands across the globe. Simply put, we help brands move at the speed of fans.

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