The Brand Content Specialist will serve as a key contributor to Zipp's digital communications strategy, driving rider-focused content that brings the brand to life across social media, email, web, and digital advertising. This role is ideal for a creative storyteller with a passion for cycling and a strong grasp of digital trends.
Responsibilities
- Manage and maintain daily digital communications for the Zipp brand.
- Plan, create, and publish content across social media platforms and digital communities.
- Write compelling, brand-aligned copy for social media, email, and other digital channels.
- Develop and execute email marketing campaigns, including content creation, optimization, and performance tracking.
- Create and update web content to support athlete stories, product launches, and industry partnerships.
- Organize and repurpose photo and video assets for ongoing brand use.
- Support paid social campaigns, including comment moderation and performance monitoring.
- Collaborate with SRAM brands, athletes, and event teams to develop integrated content.
- Travel to events to manage live social media and create on-site content.
- Contribute to broader marketing strategies and initiatives.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree in Communications, Marketing, or related field-or equivalent experience.
- Minimum of 3 years of relevant professional experience.
- Strong written and verbal communication skills.
- Deep understanding of road cycling culture.
- Proven copywriting and social media expertise.
- Ability to travel up to 20%, including weekends.
- Flexibility to work non-standard hours and attend events.
- Ability to stand for extended periods, ride a bike for content creation, and lift up to 50 lbs.
- Compensation & Benefits:
- SRAM offers a competitive salary and benefits package designed to support team members' well-being and professional growth.
- Salary Range: $70,000 with consideration for up to a 40% increase depending on qualifications and experience.
- Bonus: Annual corporate bonus based on company and individual performance
- Health Coverage: Medical, dental, and vision insurance
- Retirement: 401(k) with company match
- Insurance: Life and long-term disability insurance
- Time Off: Generous paid time off
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
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What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails.
We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers.
Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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We have a hybrid model with our employees typically working 4 days per week in an office.
