VP Sales EMEA
Reports to: General Manager International
Direct Reports: Country Managers; Strategy Execution Lead ; Commercial strategy Lead; Sales Director EMEA
Location: Hybrid, Breda, the Netherlands
The VP Sales EMEA is responsible for leading and accelerating the company's international commercial growth strategy across multiple countries and markets. This role provides strategic leadership, governance, and direction to country operations, commercial teams, and growth initiatives to ensure the achievement of revenue, profitability, and market expansion objectives.
The position oversees a team of senior leaders, including Country Managers, the Strategy Execution Lead, and the Commercial Strategy Lead, and the sales director EMEA ensuring alignment between global strategy and local execution. The VP Sales EMEA serves as a key member of the leadership team and acts as a critical link between corporate strategy and operational delivery across international markets.
Key Responsibilities
Strategic Leadership
- Develop and execute the international sales operational and growth strategy aligned with the company's vision and objectives.
- Identify opportunities for revenue growth, market expansion, customer acquisition, and increased market share.
- Drive alignment between corporate priorities and country-level business plans.
- Ensure strategic objectives are translated into measurable actions and implemented consistently across all markets.
- Monitor market trends, competitive activity, and customer needs to identify new opportunities.
Leadership of Country Managers
Provide leadership and oversight to Country Managers who are responsible for:
- Leading and overseeing business sales operations plans within their respective countries.
- Delivering revenue, profitability, and operational performance targets.
- Driving commercial growth and customer acquisition.
- Building and developing high-performing local teams.
- Ensuring operational excellence and execution of business priorities.
- Maintaining alignment with the company's global strategy, values, and operating model.
The VP Sales EMEA will:
- Coach and support Country Managers in achieving business objectives.
- Establish clear performance expectations and accountability measures.
- Drive collaboration and knowledge sharing across countries.
- Review and challenge country business plans and performance metrics.
Strategy Execution and Transformation
Oversee the Strategy Execution Lead who is responsible for:
- Driving implementation of the company's growth strategy.
- Tracking strategic initiatives and milestone delivery.
- Ensuring accountability for execution across functions and regions.
- Monitoring KPIs and reporting progress to leadership.
The VP Sales EMEA will:
- Ensure strategic priorities move from planning into execution.
- Remove barriers to successful implementation.
- Lead cross-functional initiatives that support international growth.
- Review performance against strategic objectives and adjust plans where necessary.
Commercial Strategy Leadership
Lead the Commercial Lead who is responsible for:
- Managing the organization's vertical sales strategy.
- Build and develop a high-performing international leadership team.
- Coach, mentor, and support senior leaders.
- Drive succession planning and leadership development.
- Foster a culture of accountability, collaboration, innovation, and customer focus.
Revenue and Financial Performance
- Own international revenue and growth targets.
- Develop and monitor budgets, forecasts, and sales plans.
- Ensure sustainable profitable growth across markets.
- Analyze performance metrics and take corrective actions where required.
- Optimize resource allocation and investment decisions.
Stakeholder Management
- Build strong relationships with executive leadership and key stakeholders.
- Partner with Operational excellence , Finance, HR, Marketing, and other business functions.
- Represent the international business in executive meetings and strategic discussions.
- Ensure communication and alignment across all regions.
Qualifications
Education
- Bachelor's degree in Business, Commerce, Sales, Marketing, or a related field.
- MBA or equivalent business qualification preferred.
Experience
- 10+ years of progressive commercial leadership experience.
- Proven success leading international, multi-country sales organizations.
- Experience managing senior leaders and geographically dispersed teams.
- Demonstrated ability to drive substantial revenue growth and market expansion.
- Strong background in strategy execution and business transformation.
- Experience operating within complex, matrix organizations.
- 7 plus years of Sales leadership work and 5+ years of management experience.
Skills Required
- Bachelor's degree in Business, Commerce, Sales, Marketing, or a related field
- MBA or equivalent business qualification
- 10+ years of progressive commercial leadership experience
- Proven success leading international, multi-country sales organizations
- Experience managing senior leaders and geographically dispersed teams
- Demonstrated ability to drive substantial revenue growth and market expansion
- Strong background in strategy execution and business transformation
- Experience operating within complex, matrix organizations
- 7+ years of sales leadership experience
- 5+ years of management experience
RB Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RB Global and has not been reviewed or approved by RB Global.
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Retirement Support — Retirement plans with employer matching are highlighted in multiple postings, supporting long‑term savings for U.S. employees. Plan details are positioned as a core component of the total package and are frequently called out alongside other key benefits.
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Equity Value & Accessibility — An Employee Stock Purchase Plan is emphasized, including accessible design features such as cashless participation and look‑back/discount mechanics. Participation is portrayed as broad and a meaningful part of total rewards across regions.
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Leave & Time Off Breadth — Paid time off and company holidays are consistently described as part of the standard offering. Time away benefits are frequently praised as a strength that enhances overall compensation value.
RB Global Insights
What We Do
RB Global, Inc. (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace and trusted provider of value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, RB Global serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. For more information about RB Global, visit rbglobal.com.
