VP Marketplace
Reports to: General Manager International
Location: Hybrid, Breda, the Netherlands
Direct Reports
- Auction Marketplace Leader
- Mascus Marketplace Leader
- Marketplace E (MPE) Leader
- Rouse Marketplace Leader
- Retail Marketplace Leader
- Marketing Leader
Dotted-Line Reports
- Head of Product, International
The VP Marketplace is responsible for defining and executing the overall International Marketplace Growth Strategy, ensuring that all marketplace businesses deliver an exceptional customer experience, strengthen their market positions, and achieve sustainable, profitable growth.
This role provides strategic leadership across the organization's marketplace portfolio, including Auctions ( reserved and unreserved ) , Mascus, Marketplace-E (MPE), Rouse, and Retail, ensuring alignment with corporate strategy while adapting to local market opportunities and emerging trends.
The VP Marketplace will drive portfolio performance by identifying growth opportunities, enhancing customer engagement, improving operational effectiveness, and fostering collaboration across marketplace businesses, marketing, product, technology, and country leadership teams.
The role serves as a critical member of the International Leadership Team and acts as the primary owner of marketplace growth, customer experience, and commercialization strategies across the region.
Key Responsibilities
International Marketplace Strategy
- Develop and execute a comprehensive International Marketplace Growth Strategy aligned with corporate objectives.
- Define long-term marketplace priorities and growth initiatives.
- Identify emerging market trends, customer behaviors, and competitive developments.
- Evaluate new business opportunities, market expansion opportunities, and strategic partnerships.
- Ensure each marketplace develops and executes strategies that drive market share growth and profitability.
- Establish clear strategic priorities and performance expectations ( pricing, service, value proposition ) across all marketplace businesses and the go-to market channel of each
Leadership of Marketplace Businesses
Provide strategic leadership and oversight to:
Auction Marketplace
- Drive the reserved and unreserved marketplace platform go to market strategy
- Expand buyer and seller participation.
- Optimize auction performance and customer experience.
- Drive volume growth and profitability by creating the right value proposition.
Mascus
- Strengthening Mascus market leadership place by implementing the go to market strategy.
- Accelerate customer acquisition and engagement.
- Expand platform usage and monetization opportunities.
Marketplace E (MPE)
- Implement and drive the MPe go to market growth strategy
- Drive platform growth and customer adoption.
- Expand inventory and buyer participation.
- Identify opportunities for new services and revenue streams.
Rouse
- Expand customer penetration and commercial opportunities by implementing the go to market rouse strategy.
- Strengthen valuation and data intelligence offerings.
- Support integration with wider marketplace initiatives.
Retail Marketplace
- Develop and execute retail growth strategies.
- Improve customer experience and conversion rates.
- Expand revenue opportunities and market reach.
The Marketplace Leader will:
- Ensure alignment of individual marketplace strategies with regional and global objectives.
- Foster collaboration and innovation across marketplaces.
- Drive accountability for growth, profitability, and customer outcomes.
- Review marketplace performance and implement corrective actions where required.
Customer Experience Leadership
- Champion a customer-centric culture across all marketplace businesses.
- Ensure consistent customer experience aligned with corporate standards.
- Monitor customer satisfaction, engagement, and retention metrics.
- Improve buyer and seller journeys across all marketplace channels.
- Identify opportunities to simplify processes and enhance digital experiences.
- Promote customer feedback mechanisms and continuous improvement.
Growth and Market Development
- Identify growth opportunities within existing and emerging markets.
- Analyze market trends and competitive activity to inform strategic decisions.
- Drive customer acquisition and retention initiatives.
- Support expansion into new geographies, industries, and customer segments.
- Develop strategic partnerships that enhance marketplace value and reach.
- Ensure profitable growth through disciplined investment and resource allocation.
Marketing Leadership
Lead the Marketing Leader in developing and executing marketplace growth initiatives.
Responsibilities include:
- Building marketplace brand awareness.
- Supporting customer acquisition campaigns.
- Driving demand generation and lead generation activities.
- Strengthening customer engagement and loyalty programs.
- Supporting product launches and marketplace expansion initiatives.
- Enhancing digital marketing effectiveness and campaign ROI.
- Improve the price performance by driving marketing KPIs : increase the bidder , the buyer amounts, the number of bids per lot
The VP Marketplace will ensure marketing investments are aligned with commercial priorities and measurable business outcomes.
Product Collaboration
Work closely with the Head of Product, International who maintains a dotted-line reporting relationship.
Together they will:
- Define marketplace product priorities.
- Enhance customer journeys and platform capabilities.
- Identify innovation opportunities.
- Support digital transformation initiatives.
- Prioritize product investments based on customer needs and growth opportunities.
- Ensure marketplace solutions remain competitive and differentiated.
Financial Performance
- Own marketplace growth performance.
- Drive revenue, profitability, and market share expansion.
- Develop annual business plans and growth forecasts.
- Monitor financial performance across marketplaces.
- Ensure efficient use of resources and investment budgets.
- Deliver sustainable and profitable growth.
Stakeholder Management
- Collaborate closely with Country Managers, Commercial Leadership, Product, Technology, Operations, Finance, and People Teams.
- Partner with Corporate Leadership to ensure strategic alignment.
- Influence senior stakeholders on marketplace priorities and investments.
- Represent International marketplace interests within executive leadership forums.
Leadership and Talent Development
- Build, develop, and inspire a high-performing leadership team.
- Foster a culture of innovation, accountability, customer focus, and collaboration.
- Coach and mentor marketplace leaders.
- Support succession planning and leadership development.
- Encourage cross-functional teamwork and knowledge sharing.
Qualifications
Education
- Bachelor's degree in Business, Commerce, Marketing, Economics, or a related field.
- MBA or equivalent advanced business qualification preferred.
Experience
- 10+ years of senior commercial, marketplace, digital platform, or general management experience.
- Proven experience leading multi-market or international business units.
- Strong background in marketplace, e-commerce, digital platforms, auctions, or related industries.
- Demonstrated success in driving growth, profitability, and customer experience improvements.
- Experience leading senior leaders within a matrix organization.
- Strong strategic planning and execution capabilities.
Skills Required
- Bachelor's degree in Business, Commerce, Marketing, Economics, or a related field
- MBA or equivalent advanced business qualification
- 10+ years of senior commercial, marketplace, digital platform, or general management experience
- Experience leading multi-market or international business units
- Strong background in marketplaces, e-commerce, digital platforms, auctions, or related industries
- Demonstrated success driving growth, profitability, and customer experience improvements
- Experience leading senior leaders within a matrix organization
- Strong strategic planning and execution capabilities
Ritchie Bros. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ritchie Bros. and has not been reviewed or approved by Ritchie Bros..
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Affordable Benefits — Medical coverage is often considered very affordable, with low employee costs noted as a differentiator. Benefits begin on day one, which strengthens perceived value.
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Leave & Time Off Breadth — PTO and paid holidays are part of the standard package across regions under RB Global. Day‑one eligibility and clear time‑off programs contribute to a well‑rounded offering.
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Retirement Support — A 401(k) with company match in the U.S. and RRSP match in Canada are offered, alongside an ESPP for employee ownership. These programs indicate solid retirement support across locations.
Ritchie Bros. Insights
What We Do
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; MarketplaceE, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit RitchieBros.com.
