Job Description
The LEGO® Group is looking to hire a Vice President, China Sales to lead all sales accounts and channels (including Tmall business, Offline Branded Retail, B2B e-com, and B2B Offline) and develop a sustainable channel strategy including a clear proposition and roadmap towards 2030.
The Sales VP will have the opportunity to expand the LEGO® Group’s impact on both children and adults in China, playing a meaningful role in bringing superb consumer experience to our shoppers & members in China which inspire millions of people with strengthened brand love!
Core responsibilities:
Define the overall account & channel strategy including a clear channel proposition and roadmap in alignment with company growth strategy.
Establish clear commercial frameworks (incl. KPIs) for all account / channel partners, to drive joint business plans, sales targets, and brand standards.
Foster cross-functional collaboration to scale best practices and maximize halo effect both locally and globally.
Enable insight-led decision-making by translating performance data and market trends into actionable strategies to optimize store traffic, conversion, and channel growth.
Champion the integration of emerging digital solutions to enrich shopper engagement experience and operational efficiency.
Play a broad leadership role in China Market Group leadership team and build a strong and collaborative work environment.
Build and develop a high-performing, collaborative, and motivated sales organization, coach, mentor, and develop sales leadership talent
Drive continuous improvement in sales processes, systems, tools and operating rhythm to improve team productivity and agility.
Play your part in our team succeeding
Our Account and Channel Teams are set to ignite brand experience with great product availability in China with a dynamic focus on offering the relevant shopper and member engagement journey through strategic partnership with key players.
This position plays a key role in securing that the LEGO Group continues to be a leading toy brand by developing strategic direction and actionable plans for all channels while ensuring good integration into the holistic company plans.
This position sits on the China Leadership Team (CNLT) and reports directly to China Market Group Head, with a broader leadership responsibility of empowering and inspiring the full China organization, as well as a shared responsibility for the overall China commercial strategy.
Do you have what it takes?
Proven experience in sales or retail leadership roles, with a track record of leading complex sales organizations and delivering sustained sales growth in China.
Experience in consumer goods, toys, lifestyle, or experiential retail environments is highly appreciated.
Proven record of developing and implementing a powerful sales strategy in a global branded business organization.
Solid background in account management, retail operations, and consumer experience engagement.
Demonstrated ability to lead and mobilize sizable cross-functional teams and build strategic partnerships in a highly matrix organization.
High digital fluency and familiarity with retail technologies, data platforms, CRM tools, and shopper analytics.
Strong commercial acumen.
Excellent communication, negotiation, strategic thinking and stakeholder management skills.
Strong commitment to talent development and pipeline buildup.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
