Job Profile and Essential Duties:
- Develop and implement the company's go-to-market strategy commercial activation process for new AI and SaaS products, with a strong focus on increasing awareness, demand, and product adoption.
- Leverage data-driven insights to identify key audiences, understand user needs, and inform marketing, business, and product roadmaps
- Create consumer-oriented marketing collateral, including case studies, testimonials, infographics, and videos, tailored to specific market needs.
- Set, monitor, and drive key marketing metrics and analytics to track the effectiveness of marketing programs and initiatives that align to business objectives.
- Build strong relationships with key opinion leaders, academic end-users, and customers to reflect their voice and ensuring their needs drive our product development and marketing efforts.
- Advise leadership on product roadmap, business case, value proposition, and market fit.
- Establish strategic partnerships to help inform and enhance our offerings.
- Build strong and collaborative partnerships with product, engineering, and communications teams to deliver high-impact announcements and product content.
- Identify market opportunities and develop product roadmaps in collaboration with the product team.
- Mentor and lead a team of high-performing marketing professionals, providing guidance and direction to drive results.
- Drive marketing excellence through knowledge sharing, process standardization, and capability building across GE HealthCare for the betterment of all our software offerings.
- Stay current on emerging consumer trends, competitor activities, and marketing best practices to continuously refine our approach and maintain a competitive edge
Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA or equivalent experience preferred.
- 15+ years of experience in product or solution marketing for cloud-first, enterprise Software-as-a-Service, with a focus on AI-powered products. Experience in healthcare marketing preferred.
- Proven track record of creating successful, data-driven marketing programs and impactful marketing content.
- Experience with software go-to-market strategies.
- Elite written and verbal communication skills.
- Strong and confident in speaking/presenting at conferences and customer engagements.
- Excellent cross-departmental communication skills, with a proven track record of managing complex, nuanced, and highly regulated products.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Desired Characteristics
- Flexibility with working hours to accommodate different global time zones when necessary.
- Ability to perform under ambiguous, fast-paced, and high-intensity situations.
- Have experience leading marketing efforts during periods of rapid product evolution and market growth.
- Intellectually curious and humble.
- Have led cross-functional initiatives, working effectively with product, design, and engineering teams to align marketing efforts with product development
- Excel at strategic thinking with the ability to develop long-term visions while executing tactically in the near term
- Are analytically rigorous with experience setting and tracking meaningful marketing metrics and KPIs.
- Possess the ability to translate complex technical concepts into compelling consumer narratives.
- Possess a deep understanding of the evolving AI landscape and its intersection with customer needs and behaviors.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
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What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
