Job Description
We are looking for a hardworking and skilled Trade Marketeer in the UK & Ireland team. Based in our Slough Head Office, to lead and support the delivery of retail marketing strategies and campaigns, in a robust commercial business unit with a wonderful brand. Bring your energy, ability to learn and proactive mindset where you leave no stone un-turned to anticipate change in a fast-paced commercial environment.
In return, we will challenge and empower you to success and personal development in a function committed to supporting business growth and to put outstanding toys into the hands of happy children.
***No relocation assistance is offered for this position***
Core Responsibilities
Local deployment of regionally created BTL Adult and Preschool campaigns ensuring they are fit for purpose and implemented through the line.
Set the strategic trade marketing direction and planning for the eCommerce channel to achieve maximum brand and commercial impact
Act as a mentor to the Assistant Trade Marketing Managers to ensure they have the required toolkits to deliver campaign excellence (to upskill in eCommerce planning, executions, and innovations).
Responsibility for planning and designing the retail media strategy for trade marketing and supporting the team to implement the plans set.
Management of a £2m+ budget, driving effective spend across themes/ customers to achieve key marketing objectives ensuring a strong return on investment.
Evaluation of key BTL campaign executions to ensure a continuous improvement approach that has a strong commercial impact.
Play your part in our team succeeding!
The team’s purpose is to drive sales performance through the best possible brand experience in retail, engaging and inspiring our shoppers and consumers. To do this the role will be about pulling ‘through the line’ brand and themed campaigns, crafting impactful, engaging and conversion driving retail executions.
Do you have what it takes?
Direct commercial experience in a trade marketing role (preferably for a high impact consumer goods company) delivering into major UK retailers.
A thorough understanding of the eCommerce retail landscape and the strategic impact of all trade marketing activities.
Extensive experience planning and implementing trade marketing campaigns (both offline and online) for third-party retailers.
Ability to lead, drive and deliver on multiple campaigns and activities at the same time
A proactive approach and proven track record to adapt to an evolving and dynamic environment.
Detailed analytical and budget responsibility experience.
Proficiency in English both written and spoken.
A collaborative approach with an ability to work with a wide range of partners & agencies
Thrives and contributes best to a team setting
Our hybrid working model is 3 days in the office, 2 days from home
Join the global LEGO® team
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive environment of play where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Based in Slough Head Office and work hybrid (approximately 3 days in office, 2 days from home)
- Direct commercial experience in a trade marketing role delivering into major UK retailers
- Thorough understanding of the eCommerce retail landscape and trade marketing impact
- Extensive experience planning and implementing trade marketing campaigns (offline and online) for third-party retailers
- Experience planning and designing retail media strategy and supporting implementation
- Experience managing significant marketing budgets (management of a £2m+ budget)
- Proven ability to lead, mentor and upskill Assistant Trade Marketing Managers
- Ability to manage and deliver multiple campaigns and activities concurrently
- Detailed analytical skills and budget responsibility experience
- Collaborative approach with ability to work with a wide range of partners and agencies
- Proficiency in written and spoken English
- Experience in a high-impact consumer goods company
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
