SVP, Global SMB Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a rare kind of marketing leader to run and transform our Global SMB Marketing business.

This is not a traditional marketing role. This is a business leadership role.

We need a builder/operator obsessed with growth. A leader who believes marketing should own outcomes, not activities. Someone who sees themselves as accountable for revenue, customer growth, market expansion, and business performance end-to-end. Someone who can operate at the intersection of product, sales, and AI agent automation.

SMB is one of the most strategically important growth vectors for Salesforce. It is where future enterprise customers are born. It is where product adoption scales globally. It is where AI-driven growth models, digital customer journeys, and modern GTM systems are being reinvented in real time and path the way for the broader Salesforce transformation. 

This leader will own the global SMB marketing business across Salesforce’s portfolio, leading the strategy and operating GTM that drives customer acquisition, adoption, lifecycle engagement, and revenue growth at scale.

You will lead a modern, AI-powered growth organization spanning demand generation, digital acquisition, lifecycle and retention marketing, integrated campaigns, content, web, SEO, events, and growth experimentation. You will partner deeply with Product & Engineering, Sales, Data Science, and Customer Success to help shape not just how we market our products – but how customers experience and adopt Salesforce from day one.

The right leader for this role is deeply customer obsessed, highly analytical, operationally rigorous, and relentlessly accountable. You inspire change and build trust by delivering results. You move fast. You care about the details. You understand systems thinking. You know how to scale organizations without losing quality or velocity. And you believe AI and agentic technologies are fundamentally reshaping how businesses grow.

Most importantly, you believe marketing is a growth engine for the business – not a service organization sitting adjacent to it.

What You’ll Own:

• Define and lead the global SMB growth strategy across Salesforce’s product portfolio

• Own the business outcomes for SMB acquisition, pipeline generation, conversion efficiency, retention, and expansion

• Build and operate a modern global SMB growth engine spanning paid, owned, lifecycle, web, SEO, social, content, partner, and event channels

• Drive full-funnel performance with rigorous accountability around CAC, LTV, pipeline efficiency, conversion, and ROI

• Partner deeply with Product & Engineering to shape customer journeys, onboarding experiences, activation models, and product-led growth motions

• Build strong operational trust and alignment with Sales leadership around pipeline quality, velocity, and revenue performance

• Lead integrated global campaigns and growth programs designed to scale customer demand and brand relevance in the SMB segment

• Create a high-velocity experimentation culture using AI and agents, automation, data science, and agentic systems to continuously optimize growth

• Build a world-class operating cadence grounded in data, accountability, execution excellence, and speed

• Lead and scale a high-performing global team across multiple functions and geographies

• Help define the future of AI-powered SMB growth at Salesforce

What We’re Looking For:

• Proven business leader with deep ownership mentality and accountability for measurable growth outcomes

• Experience leading large-scale SMB, growth, PLG, or high-volume digital businesses in global B2B environments

• Strong operator with exceptional judgment, prioritization, and execution rigor

• Ability to build credibility and trusted partnerships with Product & Engineering and Sales organizations

• Deep expertise across modern growth disciplines including demand generation, performance marketing, lifecycle, web, SEO/SEM, experimentation, and integrated campaigns

• Strong understanding of customer acquisition economics, funnel optimization, and scalable growth systems

• Experience building data-driven operating models with strong KPI management and ROI accountability

• Track record of building and scaling high-performing organizations through periods of transformation and growth

• Strong point of view on how AI and agentic technologies will reshape marketing, customer journeys, and go-to-market models

• Comfortable operating in fast-moving, highly cross-functional environments with significant complexity and ambiguity

• Executive presence with the ability to influence across functions and levels

Why This Role Matters:

The next generation of market leaders will win by building smarter, faster, AI-powered growth systems that create durable customer relationships at scale.

SMB sits at the center of that transformation.

This is an opportunity to help redefine how one of the world’s most important software companies acquires, grows, and serves millions of businesses globally – while helping shape the future operating model for growth in the AI era.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $373,000 - $465,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $373,000 - $465,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.