About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About Design at Gusto:
Product Design at Gusto is made up of over 70 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We’re a cross-functional bunch focused on Design, Research, Writing, Ops and Front-end Development who are always looking for opportunities to build understanding and empathy for the people who use Gusto. We don’t care a whole lot about swim lanes and we work closely with our partners in Product, Engineering, Data, and Marketing to design, build and ship experiences that make a difference. We are passionate advocates for thoughtful, crafted, and inclusive experiences and we believe great design can make hard things possible, even delightful. Read more about Design at Gusto.
About the Role:
As a Staff Product Designer focusing on multi-product onboarding & activation, you will play a pivotal role in enhancing and personalizing the onboarding journey for our diverse customer base—from new customers joining Gusto for the first time, to existing customers looking to adopt new products and plans. Your mission is to guide customers from setup to activation seamlessly, collaborating with cross-functional teams to deliver cohesive, intuitive, and delightful experiences. You will leverage your expertise in UX, systems thinking, service design, and content design to develop New User Experience (NUX) flows and patterns that drive product adoption and deliver exceptional value for our customers and our business.
About the Team: The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, you’ll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.
Here’s what you’ll do day-to-day:
- Design a personalized onboarding experience: Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products.
- Collaborate across teams: Partner with Growth Leads, Mobile, Core Experiences, Sales, Marketing, and product teams to craft an end-to-end journey that considers various channels, device types, and service design elements.
- Develop impactful NUX patterns: Design and implement user experiences that simplify product adoption, leveraging interactive design elements such as product tours, tooltips, and hands-on tutorials.
- Optimize the journey: Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value.
- Ensure consistency: Work with design systems to create scalable, adaptable onboarding components that maintain consistency across multiple products.
- Holistic service design: Design with marketing, sales, and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation.
- Commitment to craft: Maintain a high standard of excellence in UX, systems-thinking, service design, and content design, ensuring all solutions are both functional and elegant.
Here’s what we're looking for:
- 8+ years of experience in full-stack design, with a strong focus on onboarding and/or funnel optimization, and systems thinking.
- Proven experience designing onboarding experiences, particularly for B2B or SaaS products, guiding users through setup, activation, and engagement across multiple interconnected products.
- Expertise in mapping and simplifying complex workflows, considering various touchpoints across devices, channels, and organizational roles.
- Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users, with the ability to design for their unique goals and workflows.
- Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success.
- Demonstrated ability to leverage research and analytics coupled with qualitative insights to inform strategies and optimize user journeys.
- Familiarity with service design principles and experience creating cohesive multi-product ecosystem experiences.
- Experience with design systems, ensuring scalable and consistent design patterns.
- Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction.
- Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives.
- Track record of mentoring and coaching other designers.
Nice to haves:
- Experience designing NUX experiences tailored to first-time users and returning customers adopting additional features or products.
- Skilled in creating cross-product experiences and ensuring cohesive NUX patterns across offerings.
- Expertise in interactive design for engaging onboarding experiences.
- Familiarity with industries such as HR, Payroll, Healthcare, or Fintech.
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $139,000/yr to $199,000/yr in Denver & most remote locations, and $179,000/yr to $221,000/yr in Seattle, San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
What the Team is Saying
Gusto Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is highlighted, alongside mental-health resources, family planning and fertility support, gender-affirming care, and abortion travel assistance. Availability of HSAs/FSAs and integrated care elements further reinforce the health pillar.
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Parental & Family Support — Robust parental leave, adoption assistance, childcare benefits, and a structured return-to-work program are emphasized. Additional supports like sleep coaching and house cleaning for new parents broaden this safety net.
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Leave & Time Off Breadth — Paid vacation, sick time, bereavement leave, holidays, and sabbaticals are part of the package. A flexible PTO approach is also described, encouraging time away as needed.
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What We Do
Gusto is a modern, online small business platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses. Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Why Work With Us
We help small businesses—the backbone of the economy—thrive. Everything we do ladders up to empowering entrepreneurs and supporting their teams. Gusto empowers builders at every level to take initiative and make things better. You'll be solving meaningful challenges that shape the future of work.
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Employees engage in a combination of remote and on-site work.
We’ve built an inclusive, connected culture—no matter where you live. Whether near an office or remote, you’ll find opportunities to connect, grow, and belong. Employees work from the office on 2 designated days per week.
