Sr. Technical Ad Ops Manager - Tagging Implementation (Ad Measurement)

What you'll do:

• Lead tagging kickoff calls (KOCs) with agency and brand stakeholders, setting clear expectations around tagging requirements, timelines, platform dependencies, QA processes, and success criteria.
• Serve as the primary client-facing technical owner for tagging implementations, from initial requirements gathering through campaign launch.
• Own end-to-end tagging project management, including timelines, dependencies, documentation, and cross-functional coordination.
• Partner with agency and brand Ad Ops teams to support tag implementation and validation across ad servers, DSPs, and third-party platforms.
• Oversee pixel and tag implementation, including both image-based and JavaScript-based pixels, ensuring proper firing, data collection, and attribution.
• Conduct thorough QA and validation, including test traffics, pixel firing checks, and data verification across platforms.
• Perform discrepancy checks and root-cause analysis, reconciling differences across ad servers, DSPs, publishers, and third-party measurement partners related to tagging and tracking.
• Maintain detailed documentation for tagging instructions, implementation status, QA results, and next steps, ensuring transparency for internal teams and clients.
• Proactively identify tagging risks, gaps, or implementation issues and escalate with clear recommendations and urgency.
• Educate clients and agency partners on tagging best practices, platform-specific requirements, and troubleshooting guidance to improve implementation success.
• Mentor junior team members on tagging best practices, technical troubleshooting, and client communication.
• Contribute to the standardization and documentation of tagging workflows, enabling scale and operational efficiency across the ad measurement organization.

What we're looking for:

• 5+ years of hands-on Ad Operations experience, specifically focused on agency or brand-side tagging and measurement implementations (not publisher-side trafficking).
• Extensive experience working directly with media agencies and brand Ad Ops teams to execute advertiser-side tagging requirements.
• Advanced proficiency with ad servers and creative platforms, including Campaign Manager 360 (CM360), Innovid, Flashtalking, Google Ad Manager (GAM), and FreeWheel, from a tagging and tracking perspective.
• Strong experience supporting programmatic platforms and DSPs, such as The Trade Desk, DV360, MediaMath, with a focus on tagging workflows and validation.
• Deep technical expertise in image-based and JavaScript-based pixel implementation, including setup, QA, troubleshooting, and maintenance.
• Proven experience running tagging-related discrepancy investigations, identifying root causes and driving resolution across partners.
• Demonstrated project management strength, with the ability to manage multiple concurrent tagging implementations and client timelines.
• Strong client-facing communication skills, with the ability to translate technical tagging requirements into clear, actionable guidance for non-technical stakeholders.
• Highly organized, detail-oriented, and comfortable operating autonomously in a fast-paced environment.