Sr Paid Media Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We are seeking a Senior Manager, Paid Media to lead paid media programs for small business marketing, driving awareness, consideration, direct conversion, lead generation, and product adoption. This role will design and execute strategies across platforms, ensuring alignment with business goals, budgets, and timelines while optimizing for ROI. The Senior Manager will collaborate with cross-functional teams to support growth initiatives and manage relationships with paid media agencies, ensuring high performance and budget control. They will analyze campaign performance, provide data-driven insights, and oversee processes to achieve measurable results that drive small business growth.

Job Description:

Job Description: 

We are seeking a Senior Manager, Paid Media to lead paid media programs for small business marketing, driving awareness, consideration, direct conversion, lead generation, and product adoption. This role will design and execute strategies across platforms, ensuring alignment with business goals, budgets, and timelines while optimizing for ROI. The Senior Manager will collaborate with cross-functional teams to support growth initiatives and manage relationships with paid media agencies, ensuring high performance and budget control. They will analyze campaign performance, provide data-driven insights, and oversee processes to achieve measurable results that drive small business growth. 

You Will: 

Design and implement paid media strategies across platforms like Google Ads and social media to drive awareness, consideration, lead generation, product adoption, and direct conversions for small businesses. 

Align campaigns with internal business goals, managing budgets and timelines while continuously optimizing for engagement, sales, and leads. 

Monitor campaign performance, adjusting strategies to improve ROI based on data insights. 

Analyze KPIs and collaborate with analytics teams to identify performance trends, optimization opportunities, and potential areas for growth. 

Provide data-driven recommendations to refine future campaigns and enhance overall effectiveness. 

Work cross-functionally with teams such as Growth Strategy, Creative, and Global to ensure paid media efforts are integrated with larger business initiatives. 

Develop and share paid media best practices and playbooks for local market teams, offering strategic oversight and support. 

Manage relationships with paid media agencies, overseeing deliverables, budgets, and timelines while providing strategic feedback to ensure high performance. 

Define and improve agency processes for campaign trafficking, reporting, and insights to meet business objectives. 

Report on pacing and budget delivery, informing stakeholders of any under/overperformance to ensure optimal spend and alignment with business priorities. 

Qualifications 

You Have:

A BA/BS degree or equivalent practical experience. 

8+ years of experience in paid media channels, including Google Ads, Facebook Ads, and other digital platforms, with a proven record of driving successful campaigns. 

Strong ability to report on performance and generate actionable insights to optimize campaign effectiveness. 

Proven experience in managing agency relationships, providing feedback, and overseeing performance to ensure high-quality deliverables. 

Exceptional organizational skills, capable of managing multiple campaigns and projects simultaneously. 

Experience collaborating with cross-functional teams and internal stakeholders to align on goals and execution. 

Leadership experience in defining processes and guiding teams of managers, associates, and coordinators. 

Experience managing campaigns across global markets.

Experienced in designing measurement frameworks for paid media and testing methodologies. 

Deep understanding of the small business customer and genuine interest in helping small businesses succeed. 

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$99300 to $216040

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.