Sr. Marketing Manager

Posted 16 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
130K-150K Annually
Senior level
Biotech
The Role
The Sr. Marketing Manager leads omnichannel marketing programs, drives brand awareness, and manages campaigns to generate leads and growth for B2B markets.
Summary Generated by Built In

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Aldevron, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Aldevron, we deliver world-class CDMO services that accelerate the development of groundbreaking therapies. Our mission is to be the engine of innovation for genomic medicine pioneers. As a member of our team, you’ll help bring life-changing innovations to life—impacting millions around the world. We bring together deep scientific expertise, an unwavering commitment to quality, and a collaborative spirit to drive progress. Whether you're launching your career or bringing years of experience, we value the unique perspective you bring. Join us and become part of a mission-driven team advancing science and unlocking human potential—one discovery at a time.

Learn about the Danaher Business System which makes everything possible.

The Sr. Marketing Manager – Global Marketing is responsible for to lead performance-driven omnichannel marketing programs that accelerate brand awareness, demand generation, lead generation, and customer acquisition across global B2B markets. This role reports directly to the Sr. Director of Global Marketing and will play a critical part in shaping and executing strategies that drive measurable growth and engagement.

This position reports to the Sr. Director, Global Marketing and is part of the Global Marketing team and will be fully remote in the US.  

In this role, you will have the opportunity to:

  • Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue.
  • Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision..
  • Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies.
  • Lead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impact.
  • Use a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goals. Own marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution.

The essential requirements of the job include:

  • 8–10 years of B2B marketing experience with a proven track record leading omnichannel and performance marketing programs from strategy through execution.
  • Deep digital marketing expertise across paid media, SEO/GEO, email, website optimization, content, and lead generation.
  • Highly data‑driven mindset, with strong proficiency in dashboard creation, funnel analytics, attribution modeling, and ROI‑based decision‑making. Strong continuous optimization experience, including A/B testing, experimentation frameworks, segmentation, and conversion‑rate optimization.
  • Hands‑on operator capable of managing multiple campaigns, stakeholders, and priorities in a fast‑paced, high‑growth environment.
  • Excellent communication skills, able to translate performance insights and complex data into clear strategic recommendations; eCommerce or growth‑marketing experience is a strong plus.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Ability to travel –10-15% travel, overnight, within territory or locations

Aldevron, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Aldevron we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Aldevron can provide.

The annual salary range for this role is $130,000 - $150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].

Top Skills

Ai-Enabled Marketing Tools
Attribution Modeling
Dashboard Creation
Digital Marketing Tools
Funnel Analytics
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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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