Job Description
Do you thrive on creating innovative marketing strategies, and are you excited by the challenge of engaging a passionate fanbase?
Join us as a Senior Marketing Manager for LEGO® STAR WARS™ and lead the charge in bringing the galaxy's favorite saga to life through groundbreaking campaigns and strategic partnerships!
Core Responsibilities
Overall, you will set and implement long and short-term strategies and plans for LEGO® STAR WARS™ to deliver on brand and commercial objectives. This role has a focus on the Adult consumer group, and responsibilities include:
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Develop and implement key parts of the Global Marketing strategy for LEGO® STAR WARS™, focusing on communication, marketing innovation, and campaign deployment.
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Lead the creation and execution of top-tier Owned, Earned, Shared & Paid (OESP) marketing campaigns, grounded in consumer insights, to deliver continuous fan engagement and desire.
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Drive alignment and collaboration across a wide spectrum of internal and external collaborators.
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Foster a collaborative partnership with IP Partner to unlock marketing opportunities and explore new channels to engage STAR WARS™ Adult Fans.
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Serve as the main contact for Adult audience leads and Fan community engagement, ensuring strategic coherence and excellent execution, and provide input on the Adult product assortment strategy and recommendations.
Please note the role is based in Billund (Denmark), and relocation assistance is not offered.
Play your part in our team succeeding
This opportunity exists within our Product and Marketing Development (PMD) organization, where there are two Product Groups (PG); Core Businesses and New Businesses. Both are jointly responsible for the current and future portfolio of franchises and the global P&L – ensuring strategies are developed and carried out that deliver on short and long-term commercial and strategic ambitions.
The LEGO® STAR WARS™ franchise is part of the PG Core Business Entertainment IP Team and offers a unique opportunity to develop innovative products and build marketing propositions for a cross-generational audience of kids and adults.
As part of the marketing team, this role will play an outsized role in building LEGO® love with one of the most iconic global IP licenses, STAR WARS™.
Do you have what it takes?
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Substantial marketing experience from a strong consumer brand - preferably in a global or regional role, with a proven track record in communication development and high intuition for business.
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Passion for fandom marketing and community engagement experience is an advantage
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Effective communication skills - great relationship builder and negotiator with proven ability to create followership with a diverse group of team members and partners across multiple business areas, geographies, and agency partners.
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Experience working with third-party IP partners and building strong collaborative relationships internally & externally.
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Strong analytical skills working with insights and translating them into actionable recommendations.
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Result-focused with expertise in decision making, analytics, time management, and marketing innovation.
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Consumer-centric approach with a curiosity to try new things, evaluate business potential, and turn insights into action.
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High level Proficiency Microsoft Office, specifically Excel and Power Point, Google Analytics, Power BI.
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Takes initiative, recognizes and acts on opportunities, and thrives in a team setting.
#LI-EH1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
