Sr Marketing Executive/ Marketing Manager

Job Title: Marketing Manager/Sr Marketing Executive

Location: On-Site/Remote 

Job Type: Full Time 

Department: Marketing 

About Simform: 

Simform is a premier digital engineering company specializing in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform is a strong partner for Microsoft, AWS, Google Cloud, and Databricks. With a presence in 5+ countries, Simform primarily serves North America, the UK, and the Northern European market. 

Simform takes pride in being one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.   

Job Summary 

We are looking for a senior paid marketing professional who can plan, execute, optimize, and scale integrated B2B paid marketing campaigns, with a strong focus on LinkedIn advertising, ABM, and demand generation. 

You will be responsible for managing multiple paid marketing campaigns simultaneously, primarily on LinkedIn, with supporting campaigns across Google and other relevant platforms. The role requires strong hands-on expertise in LinkedIn campaign optimization, ad creative development, audience targeting, lead generation, and performance analysis. 

The ideal candidate should also be well-versed in AI tools such as ChatGPT and Claude and be able to use them effectively to accelerate campaign planning, research, copywriting, analysis, optimization, and day-to-day marketing execution. 

Responsibilities 

• Plan, execute, and optimize B2B paid marketing campaigns, with a primary focus on LinkedIn Ads and secondary retargeting focus on Twitter/X, Youtube Google Ads and other relevant platforms. 

• Manage multiple campaigns simultaneously across different audiences, services, objectives, and stages of the marketing funnel. 

• Develop and optimize LinkedIn campaigns for awareness, engagement, website traffic, lead generation, ABM, and demand generation. 

• Conduct audience research, account targeting, segmentation, keyword research, and campaign structuring to identify and target relevant ICPs. 

• Develop compelling ad concepts, copy, headlines, CTAs, and creative briefs for LinkedIn campaigns in collaboration with copywriters and designers. 

• Demonstrate strong understanding of LinkedIn ad formats, targeting options, bidding, budget allocation, campaign optimization, retargeting, and lead generation. 

• Work closely with the design and content teams to develop and continuously improve high-performing ad creatives. 

• Analyze campaign performance and optimize targeting, creative, messaging, bidding, budgets, and landing pages to improve campaign outcomes. 

• Monitor key performance metrics such as impressions, CTR, CPC, CPL, engagement, conversion rates, pipeline contribution, and ROI. 

• Implement and test lead generation tactics including landing pages, forms, CTAs, lead magnets, and conversion journeys. 

• Implement and maintain accurate campaign tracking and attribution using HubSpot, Google Tag Manager, UTM parameters, and other relevant tools. 

• Manage and optimize paid media budgets across multiple campaigns and ensure efficient utilization of marketing spend. 

• Collaborate with content, SEO, design, sales, and ABM teams to align paid campaigns with broader marketing and business objectives. 

• Use AI tools such as ChatGPT and Claude extensively for campaign research, audience insights, ad copy development, creative ideation, analysis, reporting, optimization, and other marketing workflows. 

• Continuously experiment with new campaign approaches, creatives, audiences, messaging, and AI-assisted workflows to improve campaign efficiency and performance. 

• Prepare regular campaign performance reports and provide actionable insights and recommendations to improve results. 

Requirements 

• Bachelor's or PG degree in IT, Computer science, marketing, Business, or a related field. 

• 3+ years of hands-on LinkedIn paid marketing experience, preferably in a B2B technology/services environment. 

• Deep knowledge of LinkedIn Ads, including campaign objectives/goals, ad formats, audience targeting, bidding, budgeting, retargeting, lead generation, and optimization. 

• Strong understanding of B2B paid marketing, ABM, demand generation, and full-funnel campaign execution. 

• Hands-on experience with secondary paid channels such as Google Ads, YouTube, Twitter/X, and Display Ads. 

• Strong understanding of ad copywriting and creative development, with the ability to identify what makes an ad effective. 

• Ability to independently manage multiple campaigns simultaneously and optimize them based on performance data. 

• Proficiency in HubSpot, Google Analytics, Google Tag Manager, and campaign tracking/attribution. 

• Advanced working knowledge of AI tools such as ChatGPT and Claude for marketing research, execution, analysis, and optimization. 

• Strong analytical and problem-solving skills with good understanding of campaign reporting and performance metrics. 

Skills 

LinkedIn Ads, LinkedIn Campaign Manager, B2B Paid Marketing, ABM, Demand Generation, Lead Generation, Campaign Management, Ad Optimization, Ad Copywriting, PPC, HubSpot, Google Analytics, Google Tag Manager, UTM & Attribution, CRO, ChatGPT, Claude, AI-assisted Marketing, Budget Management, Problem Solving, Creative Thinking. 
Why Join Us: 

• Young Team, Thriving Culture 

• Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture. 

• Well-balanced learning and growth opportunities 

• Free health insurance. 

• Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks. 

• Sponsorship for certifications/events and library service. 

• Flexible work timing, leaves for life events, WFH and hybrid options