The Role
Leads market research, content development, inbound and outbound marketing, brand campaigns, audience engagement, lead generation, and marketing-related video and photo production. Collaborates with internal teams and external vendors, develops innovative campaign strategies, and uses digital marketing analytics to improve effectiveness.
Summary Generated by Built In
Key Responsibilities:
Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.
Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.
Qualifications:
3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.
Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
Excellent communication, project management, and organizational skills.
Ability to multitask, manage timelines, and work collaboratively across teams.
Creative thinker with a strong problem-solving attitude.
Skills Required
- 3-5 years of proven experience in a marketing role
- Exposure to digital, content, and influencer marketing
- Strong understanding of social media platforms and digital trends
- Experience with marketing analytics tools, including Google Analytics and Meta Business Suite
- Excellent communication skills
- Project management and organizational skills
- Ability to multitask, manage timelines, and collaborate across teams
- Creative thinking and strong problem-solving ability
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The Company
What We Do
PCB Power provides comprehensive printed circuit board (PCB) services, including layout, fabrication, component sourcing, and assembly. Founded in 1996, the company serves diverse sectors such as aerospace, industrial automation, renewable energy, automotive, and medical devices. It adheres to stringent quality standards, maintaining certifications like ISO 9001:2015 and ISO 13485:2016 to ensure precision and reliability in its electronics manufacturing.
