Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
Job Summary:
Understanding our customers and delivering content that resonates with them is fundamental to the
success of our business. The Senior Manager of Customer and Content Strategy identifies key
customer groups, gathering and synthesizing both qualitative and quantitative data, and building
comprehensive buyer profiles—including purchasing behaviors, customer goals, and share-of-wallet
opportunities. Leveraging these insights, the Senior Manager guides the development of marketing
content designed to drive customer engagement and deliver measurable business impact.
Duties and Responsibilities:
- You will be responsible to drive customer growth for key customer segments and to lead the
development of short and long-range strategic marketing plans - You will partner with analytics teams to understand customer trends and drive the creation of
customer segments and targets - You will define and communicate customer strategies across the organization, to ensure all
teams have a clear, consistent understanding of who our customers are and how best to serve
them - You will lead the development of creative briefs with content and messaging direction for
customer segments including messaging hierarchy, creative direction, and content structure to
ensure consistent and targeted communication across channels - You will oversee the creation and maintenance of a content calendar by customer segment that
will drive content strategy across all channels and on our website - You will manage a team of at least one individual contributor
Minimum Qualifications:
- 7+ years of experience with marketing and content planning/strategy
- Bachelor's degree or related professional experience
- Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute
effective strategies that drive business outcomes - Ability to measure performance and translate data into actionable objectives
- Excellent communication skills – written, interpersonal, and presentations that translate data,
statistical, and financial analysis into clear recommendations - Ability to develop strategic working relationships across the business with technical personnel,
senior leadership, and various teams such as Creative Services, Analytics, Merchandising - Ability to project manage/prioritize multiple projects simultaneously
- Self-starter who thrives in a fast-paced environment
- Knowledge of B2B industrial market is a plus
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Our Culture
Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond.
At Zoro, we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don’t have all the answers, but we’re always asking good questions.
Zoro’s culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is.
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.
At Zoro, we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status, or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment. Should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview, or hiring process, please advise us so that we can provide appropriate assistance.
Skills Required
- 7+ years of experience with marketing and content planning or strategy
- Bachelor's degree or related professional experience
- Demonstrated strategic thinking and ability to develop, articulate, and execute strategies driving business outcomes
- Ability to measure performance and translate data into actionable objectives
- Excellent written, interpersonal, and presentation communication skills
- Ability to translate data, statistical, and financial analysis into clear recommendations
- Ability to develop strategic working relationships with technical personnel, senior leadership, Creative Services, Analytics, and Merchandising teams
- Ability to project manage and prioritize multiple projects simultaneously
- Self-starter who thrives in a fast-paced environment
- Knowledge of the B2B industrial market
What the Team is Saying
Zoro Compensation & Benefits Highlights
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Retirement Support — Employer 401(k) contributions are advertised at 6% whether or not employees contribute, with some materials detailing a 3.5% automatic plus a 3.5% performance-based structure and immediate vesting. This setup is described as unusually generous for a mid-size e-commerce employer.
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Healthcare Strength — Medical, dental, and vision coverage begin on day one, with additional programs such as mental health/EAP also highlighted. These elements make core healthcare support both immediate and robust.
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Parental & Family Support — Paid parental leave and adoption assistance are featured alongside supporting protections like disability and supplemental life insurance. Public materials consistently highlight these family-focused offerings.
Zoro Insights
What We Do
Our e-commerce website has everything businesses and consumers need to make their business go, at prices that make sense. We have over 12 million products on our website (and counting) to help your business run that are shipped fast and often free. Throw in our award-winning workplace culture and you’ll find Zoro an amazing place to work and grow.
Why Work With Us
We've worked hard to foster a unique company culture built on transparency, collaboration, and innovation. We've also won a number of awards for our company culture along the way. Of course, it's not the awards that matter—it's the people. We pride ourselves on building a culture that allows our team members to bring their authentic selves to work!
Gallery
Zoro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
At Zoro, we believe in balance—so we’ve made hybrid work a win-win! Team members are asked to work on-site in our office 2 days a week.
