Sr Director, Digital Experience

About the Job
The Senior Director of Digital Experience is responsible for the overall digital strategy for NM's owned web properties, which represent key integration points for the home office and our field force. This leader must have a deep understanding of digital and UX best practices and NM's target audience and stakeholder needs. This role reports into the VP, Digital Marketing and will define and deliver the vision, strategy, and roadmap to support field satisfaction, enhance user engagement and drive desired business outcomes.
What You'll Do

• Establish and deliver a comprehensive digital vision, strategy and roadmap that aligns with NM's Enterprise, Field and Brand goals including the development of business cases and rationale for investment in new capabilities.
• Partner with Enterprise technology partners to identify and implement capabilities that transform the field user experience.
• Oversee the creation, delivery and optimization of scalable and effective digital tools and solutions that promote education, drive consideration and generate qualified leads.
• Lead the team in the translation of strategy into business requirements (use cases, features, capabilities) for implementation.
• Lead the execution of digital experiences across all web properties, ensuring seamless user journeys and continuous improvement of site architecture and functionality.
• Develop the website campaign strategy and oversee delivery for activation and extension of brand campaigns.
• Manage the testing, experimentation and conversion rate optimization initiatives to improve user journeys, engage visitors and deliver qualified leads that turn into clients.
• Leverage insights, best practices and technology to define and deliver impactful user experience and inform future design and functionality.
• Collaborate with key data partners to establish analytics capabilities, identify KPIs and create dashboards that enable optimization of content and site performance.
• Develop and refine the SEO strategy to align with field, audience and product strategies.
• Ensure compliance with Legal, Privacy and Regulatory standards.
• Provide thought leadership on trends and tools in the digital marketplace and their impact on our industry to help NM stay competitive.
• Manage complex workplans and have a strategic lens for prioritization and resourcing.
• Oversee budget and manage reporting to enable investment decisions.

What You'll Bring to the Role

• Bachelor's degree in a related field; advanced degree preferred.
• 12 or more years of relevant experience - client-side preferred. Experience working in ecommerce, subscription-based or financial services industries.
• Deep working knowledge of digital marketing strategy that translates into the ability to deliver strategic understanding of user and enterprise-level strategy.
• Successful track record delivering exceptional user experiences based on data and insights that deepen engagement and drive business outcomes.
• Ability to manage through ambiguity, establish process and structure to help the team operate more effectively and efficiently.
• Highly organized, proactive and a critical, creative thinker under pressure.
• Strong interpersonal skills and able to work well in a team environment with a proven track record in driving partnerships and relationships.
• Exceptional organizational skills leading to flawless execution of tactical plans.
• Exceptional presentation skills both verbal and written, formal and informal.
• People leadership with ability to manage and cultivate team members, effectively collaborate with internal stakeholders and agency partners.
• Demonstrated experience developing direct reports and influence-managing matrixed teams.

#LI-Hybrid
Compensation Range:
Pay Range - Start:
$135,800.00
Pay Range - End:
$252,200.00
Geographic Specific Pay Structure:
225 - Structure 110: 149,380.00 USD - 277,420.00 USD
225 - Structure 115: 156,170.00 USD - 290,030.00 USD
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
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Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups