Job Description
Senior Manager, Communications Strategist
Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!
We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.
This role is a 1-year contract
Core Responsibilities
- Create and define multichannel communications plans combining owned, earned, paid and shared media
- Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
- Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
- Apply your understanding of how brands grow, and how effective comms create impact and get results
- Use data and research to inform your approach, whilst being open to creative innovation and exploration
- Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
- Help to craft and develop our planning processes and collaboration across marketing and channel teams.
- Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
- Interested and curious about the world, challenges our view, and brings new perspectives to how we work
Play your part in our team succeeding
The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.
Do you have what it takes?
- Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
- Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
- Experience of working with channels / media owners to develop creative and executional thinking.
- Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
- Excellent communication skills – written, verbal, and emotional to be a key member of our team
- Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
- Passion for creating communication work that has an impact, that matters and that’s memorable
Preferred
- Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity
- Excellent presentation skills
- Big team and cross-org collaborations
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Significant experience in communications planning or strategy, including channel and campaign planning and communication architecture
- Experience using data-driven planning tools, qualitative and quantitative audience insights, and effectiveness data
- Experience working with channels or media owners to develop creative and executional thinking
- Ability to adapt to consumer behavior, technology platforms, and cultural shifts
- Excellent written, verbal, and emotional communication skills
- Ability to remain involved throughout project lifecycles to maintain strategic and creative excellence
- Passion for creating impactful, meaningful, and memorable communications work
- Experience in a global strategy or planning context, or across multiple markets or regions
- Excellent presentation skills
- Experience with large-team and cross-organizational collaboration
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
