Sportsbook Brand Strategy Vice President

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION

Our roster has an opening with your name on it

We are looking for a Brand Marketing Vice President to lead and shape the Sports Brand strategy at FanDuel. Reporting to the Executive Vice President, Marketing, this is role will be responsible for advancing an innovative, consumer-focused brand strategy that amplifies FanDuel’s presence across diverse markets and channels. By fostering customer acquisition, engagement and loyalty, this leader will play a pivotal role in driving business growth and supporting FanDuel to solidify and advance its position as a leader in the competitive sports betting and gaming entertainment industry.

As a key member of the Marketing leadership team, you will collaborate cross-functionally to shape a brand strategy that inspires and appeals to a diverse audience, while enriching and entrenching our brand position in the minds of sports and gaming enthusiasts. This position sits at the intersection of brand and communication leadership, synthesizing and elevating the impact of 4 critical direct reporting teams; 1) Brand Strategy, 2) Product Marketing, 3) Integrated Campaign Management, and 4) Organic Social & Editorial Media. 

This highly visible leadership role demands a master of the art, science and leadership discipline of marketing, with equal parts creative thinking, strategic rigor, and team inspiration and focus. The ideal candidate will have extensive experience in enterprise strategic planning and engaging with senior leadership.

This is your opportunity to shape the future of one of America’s most exciting brands. If you have the vision, creativity, and leadership skills to succeed in this role, apply today!

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Strategic Brand Leadership

• Optimize and execute a comprehensive brand strategy that enhances FanDuel’s reputation and presence in the industry.
• Leverage our suite of media, partnership, and relationship assets to deliver a holistic strategy that further accelerates our growth, unlocking material incremental revenue.
• Oversee the strategic positioning of FanDuel’s Master brand, our Sportsbook primary brand, and the complementary roles of sub-brands such as TVG Horse racing, Fantasy, and partner support brands.
• Experience in ideating and articulating the why and the how of an idea to effectively gain leadership support
• Build a brand platform and positioning strategy to drive the business for the next chapter of FanDuel’s growth.
• Develop culturally relevant marketing initiatives informed by customer insights and market trends to create impactful campaigns.

Campaign Execution and Optimization

• Lead creative and campaign teams to deliver impactful advertising in line with brand position for short & longer-term communication priorities
• Shape and market FanDuel’s Responsible Gaming platform to ensure we Win with Integrity and build a brand to lead a category our team can be proud of in the community.
• Transform data-driven insights pertaining to our marketspace, customers, and category into actionable strategies that elevate creative communication and deliver measurable business growth.

Team Leadership & Collaboration

• Lead and mentor a team of marketing professionals, fostering a high-performance culture that delivers on key performance indicators.
• Identify, develop, and retain top talent within the brand team to ensure continued excellence and innovation that has an outsized impact on the trajectory of the business.
• Inspire internal and external stakeholders, including leading key agency partners, to deliver value aligned with FanDuel’s brand goals.
• Represent the marketing department in cross-functional projects, providing strategic input and ensuring alignment with brand objectives.
• Build effective relationships across the organization to ensure the brand agenda is well understood and integrated into all business functions.

THE STATS
What we're looking for in our next teammate

• Minimum 10 years of experience leading strategic marketing function on a brand side
• At least 5 years of experience managing and developing teams, preferably within a multi-tiered organizational structure.
• Proven track record of creating innovative, successful marketing campaigns and managing deployment in dynamic business environments.
• Expertise in connecting marketing actions to business outcomes, with a commitment to continuous improvement.
• Exceptional ability to distill complex ideas into relevant and compelling insights.
• Strong analytical skills with experience translating customer and market data into actionable strategies.
• Ability to balance short-term deliverables with long-term, strategic initiatives in a fast-paced environment.
• Excellent stakeholder management skills, with the ability to build trust and influence at all levels, including executive leadership.
• Outstanding interpersonal and relationship building skills
• Exceptional communication, storytelling and presentation skills, with a talent for crafting engaging and persuasive narratives, tailored to situation and audience
• Demonstrated ability to inspire confidence, motivate teams, and foster a culture of collaboration and innovation.
• Bachelor’s degree in marketing, business, or a related field.
• Experience working in the sports, gaming, or entertainment industries is highly desirable.

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $200,000 - $275,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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