Specialist, Marketing - Operations

Specialist, Marketing - Operations

Role Summary
Majesco is seeking a strategic, data-driven Marketing Operations Specialist to build and run the operating engine behind modern marketing performance. Reporting to the Chief Marketing Officer, this role will own marketing performance management, digital demand reporting, recommend and manage marketing technology in partnership with IT Applications, and engagement operations to help drive scalable growth, visibility, and accountability across the marketing organization.
This leader will turn strategy into measurable execution by creating the systems, reporting, processes, and insights that enable smarter decisions, better campaign performance, stronger alignment with sales, and a more connected buyer experience.

Key Responsibilities
Performance Management
•    Own the marketing performance framework, including KPIs, dashboards, targets, pacing, and operational reviews
•    Track and analyze campaign, channel, and program performance across the funnel
•    Deliver clear insights on marketing contribution to pipeline, revenue, engagement, and efficiency
•    Partner with marketing leaders to identify gaps, optimize investments, and improve return on marketing spend
•    Establish regular business reviews that translate data into actions and accountability

Digital Demand Reporting
•    Lead end-to-end reporting for digital demand generation across paid, organic, web, email, events, nurture, and ABM programs
•    Build and maintain reporting that measures lead flow, conversion, engagement, attribution, velocity, and sourced or influenced pipeline
•    Ensure consistent definitions, taxonomy, and governance across campaign and funnel reporting
•    Surface trends, risks, and opportunities to improve demand performance and executive decision-making
•    Partner with sales and revenue teams to strengthen funnel visibility and shared reporting

Marketing Technology
•    Own the marketing technology ecosystem and roadmap, including platform effectiveness, integrations, data flow, and process optimization
•    Manage core systems such as marketing automation, CRM alignment, analytics, attribution, webinar, intent, and engagement tools
•    Evaluate, implement, and optimize tools that improve campaign execution, reporting accuracy, and team productivity
•    Partner with operations, IT, sales operations, and vendors to ensure data integrity, compliance, and scalability
•    Drive best practices in platform governance, workflow automation, lead management, and lifecycle operations

Engagement Operations
•    Operationalize audience engagement programs across digital channels and campaigns
•    Support segmentation, journey orchestration, nurture flows, scoring, routing, and engagement measurement
•    Improve the effectiveness of audience targeting and lifecycle programs through process discipline and analytics
•    Build repeatable operating models that support personalized, timely, and measurable engagement
•    Help marketing teams execute with greater consistency, agility, and visibility

Leadership and Cross-Functional Partnership
•    Serve as a strategic partner to the CMO and marketing leadership team on planning, measurement, and operational execution
•    Translate business priorities into operating plans, reporting cadences, and resource recommendations
•    Work closely with demand generation, digital, content, product marketing, sales, sales operations, and finance
•    Build a culture of data-driven decision-making, operational excellence, and continuous improvement
•    Manage external partners and, over time, help shape the structure and scale of the marketing operations function

Qualifications
•    8+ years of experience in marketing operations, demand operations, revenue operations, or digital marketing analytics
•    Proven success owning marketing performance reporting, demand funnel analytics, and marketing technology platforms
•    Strong experience with marketing automation, CRM systems, campaign measurement, attribution, and dashboarding
•    Deep understanding of digital demand generation, engagement programs, and B2B marketing operations
•    Strong analytical skills with the ability to convert complex data into clear business recommendations
•    Experience establishing processes, governance, and operating rhythms in a fast-moving organization
•    Strong executive communication skills, including the ability to present insights and recommendations to senior leaders
•    Highly collaborative, detail-oriented, and comfortable working across functions and systems
•    Experience in enterprise B2B technology or SaaS environments preferred

Success Profile
The ideal candidate is equal parts operator, analyst, systems thinker, and business partner. They bring rigor to performance measurement, clarity to demand reporting, discipline to marketing technology, and structure to engagement execution. They are energized by building the foundation that helps marketing scale and perform at a higher level.

What Majesco Offers: 

Majesco is committed to equal pay and transparency.  The annual base salary range for this position is $82,000 to $125,000.  Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US.  It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors.  Majesco considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as market and business considerations when making compensation decisions. 

At Majesco, we offer a comprehensive employee benefits package with most coverage starting Day One.  Our benefits package includes, but is not limited to:  Medical, dental & vision insurance; employer-funded HSA coordinating with a high-deductible health plan; FSA, short-term/long-term disability; Life/AD&D insurance; 401(k), flexible time off, paid sick days and 11 paid holidays; paid parental/bonding leave; career anniversary leave and other voluntary benefits.

Majesco's software for core insurance functions include Policy Administration, Underwriting, New Business Processing, Billing, Claims, Product Modeling, Incentive Compensation and Producer Life cycle Management. Additionally, Majesco offers consulting and insurance specific IT services for testing, data conversion, data-warehousing/BI, mobility, enterprise integration and BPM. Majesco specializes in connecting people and business to insurance in ways that are innovative, hyper-relevant, compelling and personal.  Our technology, expertise and leadership helps insurers modernize, innovate and connect to build the future of their business – and the industry – at speed and at scale.

Majesco is an inclusive equal opportunity employer and complies with federal, state and local laws regarding equal employment opportunity. Qualified applicants are considered without regard to race, color, national origin, religious beliefs, sex (including pregnancy), age, disability, sexual orientation, gender identity or expression, citizenship status, military status, genetic information, or any other basis protected by federal, state and/or local employment laws. 

If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting and your contact information.  Do not include any medical or health information in this email. This email alias is not for the general submission of application materials and any application materials submitted through this alias will not be considered. In addition, Majesco will not provide a response to inquiries made to [email protected] that are not related to accessibility of the online application system by persons with disabilities.