Job Location
HO CHI MINH CITY OFFICEJob Description
P&G is a leading global consumer goods company whose winning brands are built around the model of innovation. Whatever your passion is, we want to ignite your potential to become your very best self. We hold true to our purpose, values and principles as we seek to make a difference in the world around us. You will engage in meaningful work that will touch the lives of others and have a real impact. Everything at P&G starts with understanding - understanding our consumers and our employees as we innovate to improve lives now and for generations to come.
Do you want to be part of one of the world's largest FMCG companies? We're looking for a passionate and entrepreneurial talent to join our Media team and shape the future of Social Commerce at P&G Vietnam.
As a Social Commerce Manager, you will lead P&G Vietnam's social commerce media strategy, driving business growth through creator ecosystems, affiliate networks, paid media, and platform partnerships. You will connect media excellence with commerce outcomes by delivering data-driven, scalable, and innovative social commerce solutions across our portfolio.
1. Social Commerce Strategy & GrowthLead the development and execution of P&G Vietnam's Social Commerce media strategy across key social platforms.
Drive full-funnel social commerce campaigns by integrating paid media, creators, affiliates, MCNs, and platform capabilities to accelerate conversion and sales.
Partner with Brand, eCommerce, and Commercial teams to translate business objectives into effective social commerce plans.
Identify new growth opportunities to scale social commerce performance across brands.
2. Performance Media & Commerce Optimization
Own campaign planning, execution, and optimization across social commerce channels to maximize both media efficiency and commercial impact.
Oversee audience strategy, campaign setup, creative trafficking, measurement, and performance reporting with agency partners.
Continuously optimize media investments based on business KPIs including traffic, conversion, ROAS, and incremental sales.
Leverage data and analytics to improve targeting, attribution, and campaign effectiveness.
3. Creator Ecosystem & Platform Innovation
Lead the development of P&G's creator and affiliate ecosystem, including KOLs, creators, MCNs, affiliate partners, and social commerce agencies.
Stay ahead of emerging social commerce trends, platform capabilities, and creator economy developments.
Design and lead learning agendas, pilot programs, and innovation initiatives to unlock new commerce opportunities.
Drive capability building by sharing best practices and scaling successful models across brands.
4. Partnership & Cross-functional Leadership
Build strategic partnerships with key social commerce platforms and external partners to maximize business value for P&G brands.
Collaborate closely with Brand, eCommerce, Sales, Finance, and agency partners to deliver integrated social commerce initiatives.
Serve as the internal subject matter expert on social commerce, providing guidance on strategy, measurement, governance, and best practices.
Coach and develop internal teams on social commerce planning, execution, and performance measurement.
Job Qualifications
Minimum 3 years of experiences in the industry or similar positions
Able to influence and engage business leaders with insights and strategies
High bar on pull content from idea to delivery with excellent project execution skills
Strong analytical skills and data-driven thinking
Agency management: Engage, energize and enable agencies to identify opportunities for service improvements
Good communication and presentation skills to explain complex information internally/externally
Excellent verbal and writing communication in local language & strong English communication
About us
We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.comto know more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full timeJob Number
R000154824Job Segmentation
Entry LevelSkills Required
- Minimum 3 years of experience in the industry or similar positions
- Ability to influence and engage business leaders with insights and strategies
- Proven ability to pull content from idea to delivery with excellent project execution skills
- Strong analytical skills and data-driven thinking
- Agency management experience engaging and enabling agencies for service improvements
- Good communication and presentation skills to explain complex information internally/externally
- Excellent verbal and written communication in local language and strong English communication
Procter & Gamble Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.
-
Fair & Transparent Compensation — Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
-
Healthcare Strength — Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
-
Parental & Family Support — Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.
Procter & Gamble Insights
What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
