SMB Growth Marketing Senior Specialist/Manager (マーケティング統括本部 デマンドジェネレーショングループ )

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Tokyo, JPN
In-Office
Cloud • Software
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The Role

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

セールスフォース・ジャパンでは、新規顧客獲得に向けたマーケティング戦略の立案と実行に挑戦し、お客様とのエンゲージメントを高めて、ビジネスインパクトの高いマーケティング活動をリードできる、クリエイティブ、且つ、高いコミュニケーション力を有した、プロフェッショナルなグロースマーケティング シニアスペシャリスト/マネージャー(中小企業セグメント担当)を募集します。

SMBセグメント グロースマーケティング シニアスペシャリスト/マネージャーは、マーケティング統括本部デマンドジェネレーショングループに所属し、会社のビジョン、売上や商談金額目標、マーケティング製品に関するビジネスニーズや課題、最新トレンドから、社内のステークホルダー(営業、プロダクトマーケティング、デジタルマーケティング、カスタマーサクセス、アライアンス、ソリューションエンジニアリングチーム等)と密にコミュニケーションを行い、SMBセグメントの新規顧客開拓におけるクリエイティブ且つ、包括的なマーケティング戦略、計画を立案し、キャンペーンマネージメント(予算、スケジュール、リソース、ステークホルダー・コミュニケーション、PDCA)を実行し、目標に貢献頂きます。

主な業務内容

  • 小規模・中小企業の新規リード獲得、案件創出のため戦略・活動計画立案

  • 自社主催セミナー、ハンズオン、ウェビナーなどの自社主催または共催イベント、展示会やメディア媒体やセミナー主催者などの外部主催または協賛イベントの実施に向けて、ステークホルダーの調整を行い、内容や実施計画作成、ならびにセミナーやイベントに関して計画や必要なリソース手配

  • キャンペーン施策で活用するコンテンツの制作や社内外ステークホルダー及び制作会社との調整

  • 各種オペレーション業務(見積発注業務、予算管理、データ分析、WEBサイト掲載文言作成など)

その他、従来の手法にとらわれない革新的なアプローチを提案し、様々なマーケティング施策に挑戦いただきます。

また上記の活動を通して活動における課題認識と解決を繰り返し、デマンドジェネレーション全般に関わる経験(コンテンツ、効果測定分析、オペレーション業務)を習得することが出来ます。

必要なスキル・経験

  • 5年以上のSaaS・IT製品のマーケティングまたは営業経験

  • 柔軟性が高く、スピーディに行動し、期待を超えるパフォーマンスの達成にチャレンジできる方

  • 起業家マインドがあり、新しい分野にチャレンジし、柔軟な発想をもって、ステークホルダーを巻き込みながら、リーダーシップを発揮できる方

  • 自発的に新しいことを学ぶことができるSelf Starterで、クラウドサービス、テクノロジーに興味がある方

  • 経歴: 大学卒業以上、TOEIC 700点以上
     

歓迎するスキル・経験

  • Salesforceのユーザー経験・提案経験

  • デジタルマーケティングやマーケティングに関する知識

  • 各種マーケティングマテリアルの制作経験

  • チームプレイヤー

  • 成長思考

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Fair & Transparent Compensation Pay is positioned as above-market in the U.S., with multiple peer-reported benchmarks converging around a similar median total compensation figure. Compensation is also framed as broadly viewed as fair in aggregate, even while acknowledging variation by role and group.
  • Parental & Family Support Parental leave is described as notably generous for U.S. caregivers, with additional supports like gradual return-to-work and doula reimbursement. Family-building programs are also emphasized through fertility/adoption/surrogacy support with sizeable reimbursement limits.
  • Wellbeing & Lifestyle Benefits Mental-health and coaching offerings are highlighted as accessible supports alongside financial-wellbeing tools. Volunteer Time Off and donation matching are presented as distinctive lifestyle-aligned benefits that add value beyond cash compensation.

Salesforce Insights

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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