The Role
Leads local SEO strategy for a home remodeling company, including keyword research, competitor analysis, on-page and technical optimization, Google Business Profile management, localized content creation, backlink development, and performance reporting. The role also coordinates with paid media, sales, operations, designers, and junior team members to improve organic visibility, local rankings, traffic, and lead generation.
Summary Generated by Built In
JOB TITLE: SEO Lead
JOB TYPE: Full-Time
SCHEDULE: Monday–Friday, 8:00 AM–5:00 PM PST
COMPENSATION: $6.00/hour for the first three months; $7.50/hour after successfully completing the probationary period.
Our Story:
We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team!
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.
Job Description:
The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client.
In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.
Ideal Candidate:
RESPONSIBILITIES:
SEO Strategy & Execution
Local SEO & Google Business Profile (GBP) Management
Content Strategy & Creation
Backlink Development & Authority Building
JOB TYPE: Full-Time
SCHEDULE: Monday–Friday, 8:00 AM–5:00 PM PST
COMPENSATION: $6.00/hour for the first three months; $7.50/hour after successfully completing the probationary period.
Our Story:
We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team!
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.
Job Description:
The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client.
In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.
Ideal Candidate:
- Positive Mindset & Results-Driven Attitude
- At least 5+ years of experience as an SEO in the home remodeling industry
- Deep Understanding of Local SEO
- Problem-Solving Skills
- Strategic Thinking
- Excellent Communication
- Collaboration Skills
- Strong Work Ethic
- Adaptability
- Dedicated and committed to Excellence
- Competitive Pay
- Opportunity for Growth & Professional Development
- Paid Training
- Collaborative Team Environment
- SEO Strategy & Execution
- Local SEO & Google Business Profile (GBP) Management
- Content Strategy & Creation
- Backlink Development & Authority Building
- Analytics & Reporting
- Cross-Functional Collaboration
- Other Tasks as Directed
RESPONSIBILITIES:
SEO Strategy & Execution
- Develop and execute comprehensive SEO strategies focused on local service-area targeting.
- Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
- Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).
Local SEO & Google Business Profile (GBP) Management
- Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.
- Improve review volume and quality using automated follow-ups and customer incentives.
- Increase local pack rankings and “near me” search visibility through regular GBP updates.
Content Strategy & Creation
- Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
- Collaborate with designers to create engaging video content for YouTube and social platforms.
- Build topical authority by optimizing service pages with FAQs, case studies, and testimonials.
Backlink Development & Authority Building
- Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.
- Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
- Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.
- Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
- Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
- Stay updated on search engine algorithm changes and adjust strategies accordingly.
- Collaborate with paid media teams to align SEO and PPC keyword strategies.
- Partner with sales and operations to ensure SEO efforts align with business objectives.
- Mentor junior team members and promote a culture of SEO best practices within the team.
- This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. If you’re passionate about driving organic growth and enhancing local search visibility, we’d love to hear from you!
Skills Required
- At least 5 years of experience as an SEO professional in the home remodeling industry
- Deep understanding of local SEO
- Problem-solving skills
- Strategic thinking
- Excellent communication skills
- Collaboration skills
- Strong work ethic
- Adaptability
- Dedicated and committed to excellence
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The Company
What We Do
BCI Acrylic Inc. is one of the largest independent manufacturers of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry. Creating a fresh solution to bath remodeling, BCI offers a stylish, cost-effective, low-maintenance bath improvement to homeowners, commercial customers and consumers with accessibility needs. BCI was created to meet the needs of consumers who were dissatisfied with the quality and workmanship available in the marketplace. Standing behind our products, we’ve developed an unrivaled reputation for quality and workmanship as a manufacturer of acrylic bath and shower solutions. We extend that level of quality into all of our products. We have a wide range of bath and shower products, from tub-to-shower conversions, replacement bathtubs, wall surrounds, replacement shower bases and more. We also have a full range of accessibility products, like our popular walk-in tub with hydrotherapy jets, or our barrier-free showers, for easy access from a wheelchair. BCI’s bath liners, shower liners and wall systems are custom-molded to fit right over the existing bathtub, shower base or wall surround.
