The Role
Leads integrated performance marketing campaigns across email, paid media, social, display, search, and partner channels. Develops ABM strategies, Marketo email journeys, conversion optimization programs, and data-driven performance reporting. Manages budgets, analyzes KPIs and ROI, collaborates with sales, customer success, and product teams, and supports pipeline growth among strategic accounts.
Summary Generated by Built In
Requisition Number: 2386037
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
Preferred Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Ph ilippines) Inc. All rights reserved.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing
- Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
- Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels
- Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth
- Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo
- Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance
- Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending
- Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives
- Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 8+ years of experience in performance marketing, digital marketing, or a similar role
- Experience with Marketo or similar marketing automation platforms
- Experience creating and executing paid media campaigns
- Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts
- Experience with PPC, SEO, Programmatic, and Retargeting
- Familiarity with CRM systems and customer journey mapping
Preferred Qualifications:
- Knowledge of the latest trends and best practices in digital marketing
- Excellent communication and collaboration skills
- Demonstrated ability to manage multiple projects and meet deadlines
- Proven solid analytical skills and proficiency in data analysis tools
- Proven solid project management skills
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Ph ilippines) Inc. All rights reserved.
Skills Required
- 8+ years of experience in performance marketing, digital marketing, or a similar role
- Experience with Marketo or similar marketing automation platforms
- Experience creating and executing paid media campaigns
- Experience developing and implementing successful account-based marketing strategies for high-value accounts
- Experience with PPC, SEO, programmatic advertising, and retargeting
- Familiarity with CRM systems and customer journey mapping
- Knowledge of current digital marketing trends and best practices
- Excellent communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Strong analytical skills and proficiency in data analysis tools
- Strong project management skills
Optum Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave (six weeks), paid caregiver leave (up to two weeks), Bright Horizons back-up care, and adoption assistance up to $10,000 are prominently included. Feedback suggests these family supports meaningfully aid work-life balance and are often highlighted as strengths.
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Retirement Support — A 401(k) with company match is available to all employees, including part-time staff, alongside other financial protections like disability and life insurance. Feedback suggests broad access and matching make retirement support a core pillar of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan offers discounted company stock, with some roles also eligible for sign-on or performance bonuses. Feedback suggests the ESPP is a standout financial perk that helps employees build ownership over time.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
